This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C.
Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with sharing some great social / ecommerce stats the infographic shares some simple to follow steps to getting started on key social networks.
This handy little guide, produced by The Core, gives you a quick snap shot of some of the dos and don’ts where using social media to engage with customers.
This story of a mans attempt to help his partner through cancer treatment is now helping raise awareness and raise funds for those affected by breast cancer.
Since the initial photos and video the story has been turned into a T-Mobile campaign, which will have no doubt resulted in additional funding for the campaign. Should brands jump on the back of such inspirational stories when they clearly had nothing to do with the initial story – or should we just sit back and appreciate their funding? Also of course they provide additional exposure for important causes such as this.
Images such as the one below can be purchased to help women during treatment.