This infographic captures some of the key digital trends, challenges and opportunities marketers need to be aware of in 2014.
This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C.
Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with sharing some great social / ecommerce stats the infographic shares some simple to follow steps to getting started on key social networks.
This handy little guide, produced by The Core, gives you a quick snap shot of some of the dos and don’ts where using social media to engage with customers.