C&G baby club UK have produced this fantastic video around the making of a song ‘to make babies happy’.

With thousands of shares already it is a great example of how you can create great content without blasting your brand all over it.  But it’s approach once again challenges traditional marketers approach of telling people about their product and expecting them to rush out and buy.

So where is the benefit you may ask? Whilst they do not mention C&G Baby Club in the video – which points to soundofhappy.com the website does, providing that brand impression. By being less ‘in your face’ in the video people are more likely to view and share the video – especially compared to say a video just talking about their products.

Baby food for thought you might say…