Rigged elections and referendumns, false reports of celebrity deaths and many other examples of fake news (and I mean real fake news not just what someone might not like to hear) is denting our reliance on social media for news. A report from Ofcom says that the proportion of people in the UK relying on … More The death of trust on social media
This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics are just one factor in … More Social media demographics: Which site should you use
This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C. Christopher Wellbelove
Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with … More Rise of social media in e-commerce
A fantastic Christmas (holiday) video from Apple, which will be of great relief to all the misunderstood. Millions of memories are being captured everyday by the misunderstood so its good that at last they have been recognised.
This infographic shares insight into the range of languages being spoken on Twitter, together with data on the most popular social networks putting Twitter in fourth place behind Facebook, Google+ and YouTube.
In the battle to stand out from all the other ‘junk mail’ that drops through peoples doors this seems a fantastic idea. Photographer Jens Lennartsson had 400 action figures created together with the box and a portfolio sent to a carefully select group of recipients. You can read more about this great self promotion here. … More Great idea for a marketing mailer
Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines. They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a piece of paper. The director … More Airbnb creates a brilliant short film made from Vines
Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital. Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers, with over 72% of B2B … More B2B marketing strategies – continued growth of digital
Fun new advert from Nokia features guests at a wedding arguing from entrenched camps over which mobile phone is the best. Many of us have been sucked in to taking a single camp, some loyal to a particular brand, others in the anti-camp rejecting a brands phone no matter what they do. How clever the … More Battle of the mobile brands – which tribe are you?
So how do you get a viral hit? Grumpy Cats seem to be doing really well but maybe the secret is dancing babies. Evian has been getting babies dancing for years as one their early videos show. This video, at the time of writing this post, had over 15 million views after four years. Their … More The next best thing to grumpy cats… dancing babies
They say Imitation is the highest form of flattery… would we say the same about parody? … More Dove video parody – is it a good thing?