Social media demographics: Which site should you use

This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics are just one factor in … More Social media demographics: Which site should you use

Airbnb creates a brilliant short film made from Vines

Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines. They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a piece of paper. The director … More Airbnb creates a brilliant short film made from Vines

B2B marketing strategies – continued growth of digital

Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital. Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers, with over 72% of B2B … More B2B marketing strategies – continued growth of digital