Social media demographics: Which site should you use

This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial.

These demographics are just one factor in deciding where you target your activity. With Twitter, for example, whilst the numbers may not be as high there is a higher number of influencers including most journalists who use this social network as a source for stories. Other factors will be accesibility, SnapChat may have a huge number of <25’s but how accesible are they through the service?

Social media demographics

Rise of social media in e-commerce

Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with sharing some great social / ecommerce stats the infographic shares some simple to follow steps to getting started on key social networks.

Social media and ecommerce

Great idea for a marketing mailer

In the battle to stand out from all the other ‘junk mail’ that drops through peoples doors this seems a fantastic idea.

Photographer Jens Lennartsson had 400 action figures created together with the box and a portfolio sent to a carefully select group of recipients.

You can read more about this great self promotion here.

Christopher Wellbelove

Airbnb creates a brilliant short film made from Vines

Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines.

They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a piece of paper. The director and contributors then worked together via Twitter to create a single story.

The result is a magical little film bringing together the imagination and creativity of people around the world.

This is a fantastic idea and will be interesting to see how other organisations and individuals continue to innovate in this space.

Christopher Wellbelove

B2B marketing strategies – continued growth of digital

Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital.

Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers, with over 72% of B2B marketers using content marketing as part of their overall marketing strategy. With 70% of content marketers are now using video, a trend that is likely to jump much higher in the next year.

There is a huge jump, from 74% in 2011 to 87%, of B2B marketers using social media. 56% of B2B marketers plan to further increase spend on social media this year.

Unsurprising LinkedIn is the most popular choice for B2B marketers using social media, closely followed by both Twitter and Facebook.

B2B Marketing strategies 2013Christopher Wellbelove

Battle of the mobile brands – which tribe are you?

Fun new advert from Nokia features guests at a wedding arguing from entrenched camps over which mobile phone is the best.

Many of us have been sucked in to taking a single camp, some loyal to a particular brand, others in the anti-camp rejecting a brands phone no matter what they do.

How clever the marketers who took human tribalism to help them sell mobile phones.

The next best thing to grumpy cats… dancing babies

So how do you get a viral hit? Grumpy Cats seem to be doing really well but maybe the secret is dancing babies.

Evian has been getting babies dancing for years as one their early videos show.

This video, at the time of writing this post, had over 15 million views after four years. Their latest video had over 41 million in ten days.

So many marketers go to an agency asking for a viral video without really understanding what that means. So many agencies hate that. So many videos don’t go viral because quite simply they are not as good as this.

 

 

Dove video parody – is it a good thing?

They say imitation is the highest form of flattery… would we say the same about parody?

When Dove created their on-line campaign ‘real beauty sketches’ they rightfully knew they were creating a conversation starter, a thought provoking campaign and for many a very moving reflection on how they see themselves.

Along with millions of video views for the Dove campaign (I don’t know if any of these were through paid activity or purely viral) a true demonstration of success for campaigns could be said of the creation of a parody within days of their video appearing on YouTube.

Video views, likes and shares are typically used to measure initial success but maybe marketers should be looking to the number of parodies as evidence for success?  Though, of course, it would depend on the sentiment of the parody and what it says about your brand and/or the original campaign.

Another aspect of this campaign is showing that with compelling content you could possibly engage your audience for several minutes, rather than that 30sec-1 minute of a traditional TV advert.