This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial.
These demographics are just one factor in deciding where you target your activity. With Twitter, for example, whilst the numbers may not be as high there is a higher number of influencers including most journalists who use this social network as a source for stories. Other factors will be accesibility, SnapChat may have a huge number of <25’s but how accesible are they through the service?
Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with sharing some great social / ecommerce stats the infographic shares some simple to follow steps to getting started on key social networks.
A fantastic Christmas (holiday) video from Apple, which will be of great relief to all the misunderstood. Millions of memories are being captured everyday by the misunderstood so its good that at last they have been recognised.
This infographic shares insight into the range of languages being spoken on Twitter, together with data on the most popular social networks putting Twitter in fourth place behind Facebook, Google+ and YouTube.
Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines.
They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a piece of paper. The director and contributors then worked together via Twitter to create a single story.
The result is a magical little film bringing together the imagination and creativity of people around the world.
This is a fantastic idea and will be interesting to see how other organisations and individuals continue to innovate in this space.