Social media demographics: Which site should you use

This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial.

These demographics are just one factor in deciding where you target your activity. With Twitter, for example, whilst the numbers may not be as high there is a higher number of influencers including most journalists who use this social network as a source for stories. Other factors will be accesibility, SnapChat may have a huge number of <25’s but how accesible are they through the service?

Social media demographics

Which digital marketing channel give you most bang for your click?

This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C.

 

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Christopher Wellbelove

Rise of social media in e-commerce

Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with sharing some great social / ecommerce stats the infographic shares some simple to follow steps to getting started on key social networks.

Social media and ecommerce

Great idea for a marketing mailer

In the battle to stand out from all the other ‘junk mail’ that drops through peoples doors this seems a fantastic idea.

Photographer Jens Lennartsson had 400 action figures created together with the box and a portfolio sent to a carefully select group of recipients.

You can read more about this great self promotion here.

Christopher Wellbelove

Airbnb creates a brilliant short film made from Vines

Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines.

They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a piece of paper. The director and contributors then worked together via Twitter to create a single story.

The result is a magical little film bringing together the imagination and creativity of people around the world.

This is a fantastic idea and will be interesting to see how other organisations and individuals continue to innovate in this space.

Christopher Wellbelove