Has Brexit killed your online friendships?

An unexpected outcome from the EU referendum has been Frienxit. Frienxit is the sudden rise of ‘unfriending’ ‘unfollowing’ ‘muting’ or even ‘blocking’ people on social media sites, after people respond to alternative views. During the EU referendum debate, millions have taken to social networks to share their views like never before – but it seems not … More Has Brexit killed your online friendships?

Stop making excuses – the real reason you are not on social media

The most frequent reason I am given on why professionals do not use social media is ‘I don’t have time’. By contrast despite incredibly busy live the likes of Sir Richard Branson, Stephen Fry, Ellen DeGeneres, Lady GaGa, Katy Perry, Scott Monty from Ford, Ralph Lauren, many senior politicians including President Obama and other notable ‘busy’ people can find time to fill … More Stop making excuses – the real reason you are not on social media

Why are so many getting social media marketing wrong?

This comic succinctly captures what is so wrong with so many organisations social media activity. You need to spend less time talking about yourself on social networks and work harder for the attention you desire by providing real value to the communities you wish to connect with. Competitions and ‘viral videos’ will drive short term … More Why are so many getting social media marketing wrong?

How visual content drives social media growth

Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with … More How visual content drives social media growth

Social supporting SEO

  There are many benefits from social media, most are hard to measure and the impact on SEO is certainly one of those difficult to directly attribute the benefits to search engine optimisation.  This graphic lays out a view on how social media could be helping your SEO efforts.