Rigged elections and referendumns, false reports of celebrity deaths and many other examples of fake news (and I mean real fake news not just what someone might not like to hear) is denting our reliance on social media for news. A report from Ofcom says that the proportion of people in the UK relying on … More The death of trust on social media
Instagram has started asking new subscribers for their date of birth. Users who indicate they are under the age of 13, as per Instagram’s terms of service. The move is part of a number of measures that they say are designed to make the popular picture-sharing site safer for younger people. We all know that … More Show your ID before signing up for Instagram?
An unexpected outcome from the EU referendum has been Frienxit. Frienxit is the sudden rise of ‘unfriending’ ‘unfollowing’ ‘muting’ or even ‘blocking’ people on social media sites, after people respond to alternative views. During the EU referendum debate, millions have taken to social networks to share their views like never before – but it seems not … More Has Brexit killed your online friendships?
This infographic lays out some of the ways content marketing can help your business. Sites that use content marketing via blogs get more pages indexed on search engines. This means potential customers are more likely to find their site. Word of mouth plays a big part in how people decide where to buy. Many of … More How content marketing can help you sell more
Your customers don’t want to come to your website. Yes, I know in creating it you have spent huge amounts of time, money, sweat and tears. But in an online world dominated by social media and apps, there are far more exciting places to be. … More Is the company website about to die?
The most frequent reason I am given on why professionals do not use social media is ‘I don’t have time’. By contrast despite incredibly busy live the likes of Sir Richard Branson, Stephen Fry, Ellen DeGeneres, Lady GaGa, Katy Perry, Scott Monty from Ford, Ralph Lauren, many senior politicians including President Obama and other notable ‘busy’ people can find time to fill … More Stop making excuses – the real reason you are not on social media
I remember being on holiday, sitting in the sun with a lovely chilled glass of wine, when I saw a friends update with a picture of him having fun at a party. For a moment I felt gutted, wished I was home in rainy Britain and able to be at the party too. When I returned from … More Your Facebook updates are a lie
This comic succinctly captures what is so wrong with so many organisations social media activity. You need to spend less time talking about yourself on social networks and work harder for the attention you desire by providing real value to the communities you wish to connect with. Competitions and ‘viral videos’ will drive short term … More Why are so many getting social media marketing wrong?
The helpful guys at Twitter have issued some guidelines and stats to help you get the most out of your tweets. Whilst the focus is on promoting mobile apps these lessons will apply whatever you are tweeting. Time to switch off the caps lock… Be specific about discounts… Be specific about your prices… Use … More How to write the perfect tweet
Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with … More How visual content drives social media growth
Social media is now part of the mainstream. Rather than seeing it as a threat you need to see it as an opportunity. If you have not already realised it, it is time to do things differently. In your business you may see your people using social sites such as Facebook, Twitter, Instagram and LinkedIn … More STOP: Time to rethink social media at work
There are many benefits from social media, most are hard to measure and the impact on SEO is certainly one of those difficult to directly attribute the benefits to search engine optimisation. This graphic lays out a view on how social media could be helping your SEO efforts.
Love this infographic from Fast Company. It’s a couple of years old but still as relevant today as it was when it was created.
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. So now more than ever the likelihood of someone sitting through your 15 minute video on how fantatstic … More Importance of images in a social media age