Which social network should marketers use?


These statistics from 2014 (looks like they are for the US) shows that marketers are increasingly taking social media seriously. Facebook continues to drive a lot of deserved attention – however Twitter is often underestimated given that the influence of Twitter reaches far beyond its 140 characters and the other Twitter users. For instance a majority of journalists monitor Twitter and increasingly their stories are being driven #byTwitter and many Twitter feeds are embedded into websites.

Hopefully these stats will help towards persuading the social media denialists its about time they looked again at social.

How do social networks stack up

Where are the kids hanging out?

Whilst on a conference call with some colleagues today I was asked if I felt that young people were no longer on Facebook. They had been told by an agency that ‘the kids’ were no longer using the social media website being drawn to SnapChat and other social sites.

Pew Research FacebookIt is about a year-and-a-half since there were many stories around predicting the demise of Facebook saying that young people were avoiding the site because it was now full of oldies. However this has not been my experience and whilst yes like people of all ages they are using a variety of sites and apps to communicate with their friends and family – they are still there.

Polling by Pew Research backs up the fact that Facebook is still the leader with 71 percent of young people aged 13 to 17 saying they use it. Social media attention spans have been spread thinner in recent years, with only 41 percent say it’s their “most visited site.” I do wonder though if some usage via Facebook’s Messenger and app use might not twig in their minds as visiting the site.

Either way Facebook still commands significant influence in this age range. The fact the second biggest network is Instagram (owned by Facebook) means Facebook’s dominance of social media is not going to disappear anytime soon.

In looking to target young people Facebook is still a great place to be. Yes there are other social networks that they hangout, however the ability to advertise on many of these is still limited. You also need to think about how your brand or product will behave within these networks where traditional forms of advertising will be out of place and have little to no impact.

Are you addicted to social media?

Social media continues to grow and for many has become a daily interaction with friends and family around the world. Years ago if you went to a pub or restaurant and saw somebody waiting alone they would probably be smoking a cigarette. Now the new addition is the mobile phone checking Facebook updates or how many retweets they have.

Some cannot go five minutes, even in the company or loved one, without checking their social networks and as the stats in this infographic show young people spend even more time interacting on social media.

Facebook, Twitter, Instagram and others are not going away anytime soon, but the need for social protocols around when it is OK in real life social circles to engage with your virtual social life and needed more and more.

Otherwise we could spend more time telling people what a great time we are having on social media that actually enjoying ourselves.

Social media addiction

‘You look disgusting!’ Beauty blogger shames bullies

This video features a beauty blogger with adult acne has been watched almost seven million times.

The video, titled “You Look Disgusting”, shows comments that Em Ford received via social media after posting images of her face with and without make-up.

Once again some of the appalling behaviour found online has been exposed in a powerful way. Let’s hope it makes some people think before they post.


48% of companies don’t encourage social media networking

It’s been my experience that the majority of people who don’t use and understand social media in conversations about its use typically focus on what could go wrong – rather than how social media could be used to help a business.

I have talked for years of how social media provides an opportunity for your people to become an ‘army of marketers’ promoting your brand and products via these channels. For this to successful you need to start with trust, trusting your people to be professional in their interactions along with providing them with guidance on how to get the most out of these channels.

As this infographic shows many companies are still missing out on these opportunities by not encouraging and enabling their people. It also shares the benefits you can get when your people are trained and confident to network on social media.

48% of companies don’t encourage social media networking - infographic

Christopher Wellbelove

Rise of social media in e-commerce

Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with sharing some great social / ecommerce stats the infographic shares some simple to follow steps to getting started on key social networks.

Social media and ecommerce

Images brings laughter and support for breast cancer patients

This story of a mans attempt to help his partner through cancer treatment is now helping raise awareness and raise funds for those affected by breast cancer.

Since the initial photos and video the story has been turned into a T-Mobile campaign, which will have no doubt resulted in additional funding for the campaign. Should brands jump on the back of such inspirational stories when they clearly had nothing to do with the initial story – or should we just sit back and appreciate their funding? Also of course they provide additional exposure for important causes such as this.

Images such as the one below can be purchased to help women during treatment.

Tutu project



Who really has talent?

Love them or hate them, the modern TV talent show such as the X Factor and worldwide variations of xxx got talent rakes in huge audiences, social media chatter and of course money in the till for broadcasters and record labels.

Along with all of this what they do bring is the unearthing of some amazing talent that otherwise may have never reached mass audiences. Despite being around for many years every year a new amazing talent is found – this year is no exception.

Holland’s Got Talent this year found a nine year old girl who apparently has never had a singing lesson. Here is her audition:

And just when you thought she was amazing here she is in the semi-finals

Unsurprising she went on to win