Brand Republic asked Klout to run the numbers on social media influencers in the UK’s marketing and advertising industry. Klout looked at activity on social accounts (including content posted and reacted to, as well as follower and following accounts, among other things) on 21 July 2015 for the prior 90 days. They focussed on expertise in … More Top 50 UK marketing and advertising Klout influencers on social media
These statistics from 2014 (looks like they are for the US) shows that marketers are increasingly taking social media seriously. Facebook continues to drive a lot of deserved attention – however Twitter is often underestimated given that the influence of Twitter reaches far beyond its 140 characters and the other Twitter users. For instance … More Which social network should marketers use?
Whilst on a conference call with some colleagues today I was asked if I felt that young people were no longer on Facebook. They had been told by an agency that ‘the kids’ were no longer using the social media website being drawn to SnapChat and other social sites. It is about a year-and-a-half since … More Where are the kids hanging out?
Social media continues to grow and for many has become a daily interaction with friends and family around the world. Years ago if you went to a pub or restaurant and saw somebody waiting alone they would probably be smoking a cigarette. Now the new addition is the mobile phone checking Facebook updates or how … More Are you addicted to social media?
This video features a beauty blogger with adult acne has been watched almost seven million times. The video, titled “You Look Disgusting”, shows comments that Em Ford received via social media after posting images of her face with and without make-up. Once again some of the appalling behaviour found online has been exposed in a powerful way. Let’s … More ‘You look disgusting!’ Beauty blogger shames bullies
It’s been my experience that the majority of people who don’t use and understand social media in conversations about its use typically focus on what could go wrong – rather than how social media could be used to help a business. I have talked for years of how social media provides an opportunity for your … More 48% of companies don’t encourage social media networking
This infographic captures some of the key digital trends, challenges and opportunities marketers need to be aware of in 2014. Christopher Wellbelove
This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C. Christopher Wellbelove
Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with … More Rise of social media in e-commerce
This handy little guide, produced by The Core, gives you a quick snap shot of some of the dos and don’ts where using social media to engage with customers.
Whilst many talk of end of Facebook, it continues to web itself into almost every aspect of our lives. Some of these figures demonstrate how big Facebook really is.
This story of a mans attempt to help his partner through cancer treatment is now helping raise awareness and raise funds for those affected by breast cancer. Since the initial photos and video the story has been turned into a T-Mobile campaign, which will have no doubt resulted in additional funding for the campaign. Should … More Images brings laughter and support for breast cancer patients
Love them or hate them, the modern TV talent show such as the X Factor and worldwide variations of xxx got talent rakes in huge audiences, social media chatter and of course money in the till for broadcasters and record labels. Along with all of this what they do bring is the unearthing of some … More Who really has talent?
The annual reviews continue to flow, and here Twitter takes a look back on the biggest Tweets of 2013.