A board has been established to establish a single measurement panel, similar to BARB, in the UK. The body is considering seven proposals from media measurement research companies to create the online currency. The measure will provide a currency for measuring online reach and frequency, as well as incorporating engagement measures such as dwell time. It … More Measuring Web 2.0
Wafflebox is a free service that enables you to receive voice messages on your website, Facebook profile, MySpace, Friendster, Tagged or your blog. When you join you will be given a unique telephone number, an 0845 number charged at a national rate, your friends can leave a voice message in your Wafflebox which you and your … More Time to waffle?
The struggle to justify investment of time and money in B2B Social Media is clearly shared by many who can see the opportunities and necessity to engage with potential and current customers within their trusted environments. A key element of the challenge to persuade those who control the budgets needed to invest in these activities … More Measuring ROI in B2B Social media
A frequent reason given to me for not spending time using the internet to engage with voters is that older voters, who are more likely to vote, are not on-line. Very often a picture of older people confused and fearful of the computer is painted for me by members of all parties and often older … More Are politicians ageist about web usage?
When talking to politicians and business people about improving their presence on-line the most often response I receive is ‘I do not have the time’. With Posterous they no longer have an excuse. Many are put off by long sign up forms, email authentication, resizing of images and general complication with getting to know how … More Now anyone* can blog with Posterous
Powerset is a powerful search engine for Wikipedia. Once used I would argue that you will never want to go back to the in-site search on the Wikipedia site again. This is how Powerset describes itself and what it does: ‘Powerset’s goal is to change the way people interact with technology by enabling computers to … More Unleashing the power of wikipedia
With more and more people finding sites through search engines it is essential that your site is search engine friendly. One way you can improve your ‘relationship’ with search engines is the creation of a Google sitemap. Google sitemaps help Google to crawl your site, telling it where all your interesting content is, which done … More Creating a site map for Google
I recently, through Friends reunited, caught up with a very very old friend. When I knew her she was still a school girl but now is married to a fireman, has three children and also owns her own manufacturing company. So clearly a hugely busy person, so how does she have time to bring up … More Blogging for business