Measuring Web 2.0

A board has been established to establish a single measurement panel, similar to BARB, in the UK. The body is considering seven proposals from media measurement research companies to create the online currency. The measure will provide a currency for measuring online reach and frequency, as well as incorporating engagement measures such as dwell time. It … More Measuring Web 2.0

Time to waffle?

Wafflebox is a free service that enables you to receive voice messages on your website, Facebook profile, MySpace, Friendster, Tagged or your blog. When you join you will be given a unique telephone number, an 0845 number charged at a national rate, your friends can leave a voice message in your Wafflebox which you and your … More Time to waffle?