This infographic shows what happens in 60 seconds on some of the most popular domains/apps. Some stand out stats include the fact that in 60 seconds there are 278 thousand tweets, 20 million photo views on flickr, 2 million searches on Google and 72 hours of video uploaded to YouTube. Rising social stars such SnapChat and Pinterest feature as well with 104 thousand photos shared on SnapChat and 11,000 active users on Pinterest.
Email marketing may not be the hot topic at the moment, with everyone wanting to talk about social, but it is far from dead. In fact well run email marketing campaigns continue to drive sales and deliver ROI.
The secret to true success is to ensure that your social media and email marketing efforts are linked. Through a linked social / email strategy you can provide a joined up message and provide your customers with more choices of how to hear from you.
When talking to politicians and business people about improving their presence on-line the most often response I receive is ‘I do not have the time’. With Posterous they no longer have an excuse.
Many are put off by long sign up forms, email authentication, resizing of images and general complication with getting to know how a blog that they sign up to works. The needing to be at their PC to write their post and upload the pictures can feel like another job on the endless list of to-dos where everything else seems to take a priority.
Now with Posterous all of these barriers have been removed. If you can use email you can use Posterous. Within minutes you can quickly and easily be posting photographs, messages and just about anything else you want to your own page on the site.
To start you simply email anything you want to appear to firstname.lastname@example.org (words, photos, mp3s and files) putting in the subject line what you want to call the post.
You will receive an email back straight away with links to view your post, edit your post and the ability to set up a username and password. Here you can either just carry on with the automatic website address that was generated following your email or change to something you prefer. It really couldn’t be easier.
When you are ready you can add a profile photo and some information about yourself, but everything you do is so quick and simple to use.
If you already have a blog with blogger or WordPress, twitter, flickr and other social media sites you can synchronise these so that when you email Posterous the appropriate content will be uploaded to your other sites. If you don’t then whatever you send will be added to your Posterous page.
You could in effect never ever visit your own blog on Posterous, though after just one visit to customise you could never come back again by simply emailing your content. Now even the busiest, and technophobic, business people and politicians can do that!
For a while I had been wondering if I could manage a fifth blog for more personal stuff – I guess I will now at Wellbelove’s Posterous.
* with email
Facebook have introduced ‘pages’. I have started talking about the need to set up one of these new type of pages on Facebook to politicians but given that they are already under huge pressure from attempting to maintain their websites, youtubes, email, facebook profile, etc, their initial reaction has not been positive. I have been told that they do not have time to maintain what they already have, let alone set something else.
It’s not that long ago that the same was said to me about setting up politician websites, and less time that an MP said they didn’t have time for a Facebook profile (which the individual still does not have and is missing out on a huge opportunity to reach out to constituence). So when will politicians realise if they do not utilise these methods of communication first then their opponents will?
There are major benefits to Facebook pages for businesses and politicians, unlike groups Facebook members can become ‘fans’ of products / musicians or ‘supporters’ in the case of politicians. Facebook pages offer statistics showing the demographics of those supporting or fans of your pages together with visitors, video and picture views. With these you can then see if it is really worth maintaining the page.
When a Facebook user becomes a fan or supporter your page will appear in your profile as one of the users ‘pages’. This is far more prominent than groups which are a simple text line.
One of the biggest benefits is from the search listing. Not long after setting up a Facebook profile you will find it’s public listing on Google, which will generally rank this high due to the popularity of the site. By setting up a Facebook page you will generate a separate listing, helping you dominate with pages you influence the top positions in search returns for your name of product.
Searching Facebook pages shows that American politicians, or their supporters at least, are catching on.
It will not be long when a politician who does not have time to create a Facebook page, let alone profile, may not have time to get elected.
Setting up Facebook pages
Setting up a Facebook page is very simple, all you need is a Facebook profile to get started. At least you just have to add a picture together some details about you which you can cut-and-paste from another piece of your publicity. You can disable the ‘wall’ if you will not have time to monitor the page, and control the amount of interaction by adding discussion boards etc if you do have time to maintain the page.
After setting up make sure you have some friends who can become a ‘supporter’ which you can then invite – not forgetting to become a supporter yourself (this is not automatic).