The death of trust on social media

Rigged elections and referendumns, false reports of celebrity deaths and many other examples of fake news (and I mean real fake news not just what someone might not like to hear) is denting our reliance on social media for news. A report from Ofcom says that the proportion of people in the UK relying on … More The death of trust on social media

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Creating content that Google search will love

So many people still believe with the web that build and they will come, they wont. Build with great quality content, they might.¬†Build with great quality content promoted via an integrated search, social and email strategy then you are more sure of success. This is a great infographic that shows that investing in original quality … More Creating content that Google search will love

B2B marketing strategies – continued growth of digital

Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital. Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers, with over 72% of B2B … More B2B marketing strategies – continued growth of digital

How to have more Klout on Twitter, Facebook and LinkedIn

Klout attempts to put a value on your interactions on Facebook, Twitter, LinkedIn and other social networks. Based on an¬†algorithm, Klout aims to rate you based on the more you interact on social networks resulting in a higher score for you. Klout looks for likes, mentions, retweets, +1’s and other evidence that you engaging with … More How to have more Klout on Twitter, Facebook and LinkedIn