Show your ID before signing up for Instagram?

Instagram has started asking new subscribers for their date of birth. Users who indicate they are under the age of 13, as per Instagram’s terms of service.

The move is part of a number of measures that they say are designed to make the popular picture-sharing site safer for younger people.

We all know that this will not stop under 13’s signing up. My own experience of my nieces and nephews on Facebook shows how quickly they work out how to get around this. The re is no requirement to send through an official age verification – yet.

Other features such as plans to target messages to educate young people around account controls and privacy settings are a good idea.

At the same time, they will be adding controls to messaging privacy for all users, helping them control who can message them and who can be added to groups.

So will one day Instagram and others be asking for ID before you can set up an account? The British government’s delays in setting up age-verification for adult sites have shown this is by no means an easy thing.

The one thing I know is that if our enterprising youngsters want to get around any verification requirements – they will.

STOP: Time to rethink social media at work


Social media is now part of the mainstream. Rather than seeing it as a threat you need to see it as an opportunity. If you have not already realised it, it is time to do things differently.

In your business you may see your people using social sites such as Facebook, Twitter, Instagram and LinkedIn and think they are wasting their time.

STOP. RETHINK.

Social mediaRather than a waste of time social media can be a huge opprotunity to turn all your people into evangalists for your organisation. You need to stop focussing on the possible negatives and look for how your people could use their social connections to promote what you do.

People trust people on social media. Yes, you have your corporate account, but the relationshiop with individuals is very different and can help build a digital relationship thatmore easily converts beyond the virtual world.

To help your organisation make the most of your people on social media you need to:

  • Encourage your people to connect via social channels with current and potential customers
  • Give them guidance on how to make the most of social media
    • Create a do list not a don’t list
    • Encourage them by highlighting the best of what they do
    • Elevate your social media champions – sharing their good work to encourage others
  • Make social media presence a requirement
    • Targets for followers and engagement
    • Social media score card to follow their growth

If you are still in denial about the benefits of social media. Want more evidence, pick through every follower, question every social media post… you are wasting not only your time but that of your people.

By the time you catch up your competion will be way ahead and in a social media world that evolves at an amazing pace you will be left years behind.

Rather than worrying if social media is the right thing to do – you should worry about your ability to catch up. It’s time to do things differently and be ahead of the game rather than years behind.

 

 

 

Rise of social media in e-commerce

Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with sharing some great social / ecommerce stats the infographic shares some simple to follow steps to getting started on key social networks.

Social media and ecommerce