How visual content drives social media growth

Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with images.

Social media images

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Social media demographics: Which site should you use

This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial.

These demographics are just one factor in deciding where you target your activity. With Twitter, for example, whilst the numbers may not be as high there is a higher number of influencers including most journalists who use this social network as a source for stories. Other factors will be accesibility, SnapChat may have a huge number of <25’s but how accesible are they through the service?

Social media demographics

Eye tracking data helping you build better websites

This infographic shares some great insight taken from eye tracking data, where users eye movements are monitored to show where there eyes focus on a screen.

Some key points to consider when designing a website.

  • Over 58% of users are more likely to remember your brand and logo if it is placed on the left hand side
  • Users spend 80% of their time looking at content above the fold ie before scrolling (though this will change will increased use of touch devices)
  • First two paragraphs on the page should contain the most important information

Designing better websites using eye tracking data