Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with … More How visual content drives social media growth
This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics are just one factor in … More Social media demographics: Which site should you use
This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C. Christopher Wellbelove
This handy little guide, produced by The Core, gives you a quick snap shot of some of the dos and don’ts where using social media to engage with customers.
Whilst many talk of end of Facebook, it continues to web itself into almost every aspect of our lives. Some of these figures demonstrate how big Facebook really is.
This very handy infographic gives you the character length for from and subject lines that will be displayed on many of the most popular mobile devices. Extremely useful when planning you email marketing campaigns and newsletters.
This infographic shares some great insight taken from eye tracking data, where users eye movements are monitored to show where there eyes focus on a screen. Some key points to consider when designing a website. Over 58% of users are more likely to remember your brand and logo if it is placed on the left … More Eye tracking data helping you build better websites
This great infographic by Toshiba shows the global share of market for the main browsers together with a break down for key markets. In the UK IE is still just ahead and dominant is the US, whilst in the Mexico Chrome has over 50% of the market. Will be interesting to see how this plays … More Global Browser Market Share – December 2013
Which social networks will grow most in 2014? Do you need to be on the rising stars? This video explains the features of some of the newest and fastest growing networks – along with the latest stats for some oldies too. Christopher Wellbelove
Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI? In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment. Whilst it is often incredibly difficult to demonstrate Social … More Can your business afford not to be social?
Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital. Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers, with over 72% of B2B … More B2B marketing strategies – continued growth of digital
With the huge growth in use of smartphones increasingly consumers are turning to the internet when making purchasing decisions on the high street. For retailers it is important to recognise this and to think about what results a potential customer will get should they search for a product or service whilst in their store. Could … More How important is location based marketing?
We are all bombarded by information with the average person seeing around 5,000 marketing messages a day. As a marketer you need to break through that noise, grab the attention of your audience and get your message heard. Even more importantly you need them to remember what you have said. This great infographic gives insight … More How to help your content rise above the noise
This infographic shows what happens in 60 seconds on some of the most popular domains/apps. Some stand out stats include the fact that in 60 seconds there are 278 thousand tweets, 20 million photo views on flickr, 2 million searches on Google and 72 hours of video uploaded to YouTube. Rising social stars such SnapChat … More What happens in 60 seconds on the internet