Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with images.
This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial.
These demographics are just one factor in deciding where you target your activity. With Twitter, for example, whilst the numbers may not be as high there is a higher number of influencers including most journalists who use this social network as a source for stories. Other factors will be accesibility, SnapChat may have a huge number of <25’s but how accesible are they through the service?
This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C.
This handy little guide, produced by The Core, gives you a quick snap shot of some of the dos and don’ts where using social media to engage with customers.
This infographic shares some great insight taken from eye tracking data, where users eye movements are monitored to show where there eyes focus on a screen.
Some key points to consider when designing a website.
- Over 58% of users are more likely to remember your brand and logo if it is placed on the left hand side
- Users spend 80% of their time looking at content above the fold ie before scrolling (though this will change will increased use of touch devices)
- First two paragraphs on the page should contain the most important information
This great infographic by Toshiba shows the global share of market for the main browsers together with a break down for key markets. In the UK IE is still just ahead and dominant is the US, whilst in the Mexico Chrome has over 50% of the market. Will be interesting to see how this plays out in 2014.
Which social networks will grow most in 2014? Do you need to be on the rising stars?
This video explains the features of some of the newest and fastest growing networks – along with the latest stats for some oldies too.
Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI?
In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment.
Whilst it is often incredibly difficult to demonstrate Social Media ROI for individual elements of social media marketing activity, with the effort required to demonstrate sometimes more than the activity itself, this does not mean this activity is not valuable to your business.
Even those who question the value of social media are increasingly recognising you have to be in the social space, your customers expect it and you competitors are there. You do not want to be playing catch up in a few years giving away a potential competitive advantage.
You can help alleviate some of the concerns over ROI through an integrated approach, bringing together your email marketing and social media activity, reducing costs and providing a more joined up approach.
Showcasing individual examples of where social media engagement drives sales can also help highlight the benefits in a more tangible way.
Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital.
Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers, with over 72% of B2B marketers using content marketing as part of their overall marketing strategy. With 70% of content marketers are now using video, a trend that is likely to jump much higher in the next year.
There is a huge jump, from 74% in 2011 to 87%, of B2B marketers using social media. 56% of B2B marketers plan to further increase spend on social media this year.
Unsurprising LinkedIn is the most popular choice for B2B marketers using social media, closely followed by both Twitter and Facebook.
With the huge growth in use of smartphones increasingly consumers are turning to the internet when making purchasing decisions on the high street.
For retailers it is important to recognise this and to think about what results a potential customer will get should they search for a product or service whilst in their store. Could they target specific offers to seal the deal? Is their own website mobile ready? And of course they cannot hide from the competitions pricing.
This infographic shows why marketers have to take mobile and location based marketing seriously.
We are all bombarded by information with the average person seeing around 5,000 marketing messages a day.
As a marketer you need to break through that noise, grab the attention of your audience and get your message heard. Even more importantly you need them to remember what you have said.
This great infographic gives insight into how people consume information and suggest that through storytelling you can better deliver your messages and be more likely to be remembered.
This infographic shows what happens in 60 seconds on some of the most popular domains/apps. Some stand out stats include the fact that in 60 seconds there are 278 thousand tweets, 20 million photo views on flickr, 2 million searches on Google and 72 hours of video uploaded to YouTube. Rising social stars such SnapChat and Pinterest feature as well with 104 thousand photos shared on SnapChat and 11,000 active users on Pinterest.