How visual content drives social media growth

Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images.¬†Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with … More How visual content drives social media growth

Social media demographics: Which site should you use

This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics are just one factor in … More Social media demographics: Which site should you use

Eye tracking data helping you build better websites

This infographic shares some great insight taken from eye tracking data, where users eye movements are monitored to show where there eyes focus on a screen. Some key points to consider when designing a website. Over 58% of users are more likely to remember your brand and logo if it is placed on the left … More Eye tracking data helping you build better websites

Can your business afford not to be social?

Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI? In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment. Whilst it is often incredibly difficult to demonstrate Social … More Can your business afford not to be social?

B2B marketing strategies – continued growth of digital

Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital. Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers, with over 72% of B2B … More B2B marketing strategies – continued growth of digital

How important is location based marketing?

With the huge growth in use of smartphones increasingly consumers are turning to the internet when making purchasing decisions on the high street. For retailers it is important to recognise this and to think about what results a potential customer will get should they search for a product or service whilst in their store. Could … More How important is location based marketing?

How to help your content rise above the noise

We are all bombarded by information with the average person seeing around 5,000 marketing messages a day. As a marketer you need to break through that noise, grab the attention of your audience and get your message heard. Even more importantly you need them to remember what you have said. This great infographic gives insight … More How to help your content rise above the noise