Brand Republic asked Klout to run the numbers on social media influencers in the UK’s marketing and advertising industry.
Klout looked at activity on social accounts (including content posted and reacted to, as well as follower and following accounts, among other things) on 21 July 2015 for the prior 90 days. They focussed on expertise in the following 15 topics: advertising; branding; communications; content marketing; digital media; email marketing; influencer marketing; internet marketing; marketing; mobile advertising; native advertising; online advertising; search advertising; social marketing and social media.
Whilst reading through the list on reaching #20 I spotted my @wellbelove account. 🙂
The article highlights that my feed spends more time share other peoples content. Of course. Being an informer rather than a meformer is key to being succesful on social media. With me you are not getting a sales pitch but a direct link to what I discover helping me, and you, ahead of the curb.
You can find the rest of the #Top 50 and more information in the Brand Republic article. And thanks to Brand Republic and Klout for including me.
So how do you increase your influence on Twitter? In a previous post I discussed how you can increase your ‘Klout score’ which is a way of measuring your influence on social networks. Here is another tip for Twitter, which is something you can do today to give a jump start on increasing your social influence.
My Twitter tip: Follow high influencers that follow back.
It’s all very well following people who have huge following such as @justinbieber – but if they do not follow you back this will not influence your score.
OK if you like him and want to feel closer to him, I am sure that following him will be amazing for you. If you are looking to increase your social ranking via Klout, Kred and Peer Index then look else where.
The best way is to connect with high ranking Twitter users who follow back and engage with their followers. These are probably not national politicians, actors or music stars that you already know – these typically (sadly) don’t follow back. It will be people that have worked hard truly engaging on social networks, who built their following based on this engagement together with hundreds of hours of hard work.
I am not talking about the accounts that just say #teamfollowback. It’s not just the fact they follow back that is important. It because they have real conversations on Twitter and truly understand what it means to be social.
Better still you will find that these social influencers provide some of the best tips, links and information. Have conversations with them, but don’t just say Hi. Comment on their posts, provide useful feedback and ask real questions. The more real you are the more likely they are to respond.
So who should you follow? Well if you are not already I hope you will follow me.
However some of my fav follows, who follow back genuine users and are post some amazing content… in no particular order…
So why is it important to follow people like these, they already have a high ranking and by following and engaging with perceived high influencers will help increase your score. But don’t forget Justin… I am sure he will appreciate your follow as well.
Klout attempts to put a value on your interactions on Facebook, Twitter, LinkedIn and other social networks.
Based on an algorithm, Klout aims to rate you based on the more you interact on social networks resulting in a higher score for you. Klout looks for likes, mentions, retweets, +1’s and other evidence that you engaging with others on social networks.
Some doubt the value of Klout and if the Klout score really reflects the real life clout an individual has. For some of the very loud doubters of Klout’s relevance, I wonder what their Klout score is? Few like to be rated especially when rated low. So it is not surprising Klout has it’s haters.
I have definitely seen an increase in my score as I increased the number of conversations that I have with others. Whilst sharing shareable content had helped me raise my score, it was only when I increased my interaction with others did I see my score jump from in the 50-60’s to being in the 70s. I have no doubt I could increase my score far higher by having false conversations, purely generated to increase my score, however I choose to only interact in real conversations responding to comments and questions.
And Klout doesn’t just give you some virtual pat on the back. Brands are beginning to recognise that those with a high social influence have value. American Airlines offered a deal where if you have a Klout of 55 or higher you could gain a one-day pass to their Admiral Club lounge.
These sort of offers will increase, and Klout will without doubt continue to evolve their system to become increasingly more accurate in providing a score to who is the most influential in social media. And whilst I might be disappointed that my score is not as high as Obama or Bieber I won’t see this as a flaw in Klout.
And there is not just Klout, other social rating services are also attempting to rate your social influence such as Kred.
I found this infographic which is a great guide to how Klout works and maybe help you increase your Klout score.