Google have launched Knol, trumpted as a potential threat to Wikipedia, though for me more another source of information (as part of an information mix) and opportunity for individuals and organisations to demonstrate and share their knowledge and specialities.
For companies, organisations and individuals, Knol offers a huge opportunity. A chance for them to show that they really have expertise in their subject matter. Knol refers to a “unit of knowledge” and people with a vast array of skills and knowledge can demonstrate that they really know what they are talking about through Knoll.
To deal with Knol many organisations policy on contributing to social media, which are often restrictive, needs revising. Where there are fear biased policies prohibiting participation in social media – companies needs to change to a more positive attitude of encouragement, guidance and training. Only then will an organisations people be free to really show off what a talented group of people are.
Many suspect that Knol will be favoured by Google, given it has created it, in search listings. Even if this was not the case the fact is that with the Google brand behind it Knol has all the possibilites of becoming as big if not bigger than Wikipedia and therefore the potential of Knol being somewhere else that you just cannot afford not to be is high.