Importance of images in a social media age

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. So now more than ever the likelihood of someone sitting through your 15 minute video on how fantatstic … More Importance of images in a social media age

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Social media demographics: Which site should you use

This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics are just one factor in … More Social media demographics: Which site should you use

Top 50 UK marketing and advertising Klout influencers on social media

Brand Republic asked Klout to run the numbers on social media influencers in the UK’s marketing and advertising industry. Klout looked at activity on social accounts (including content posted and reacted to, as well as follower and following accounts, among other things) on 21 July 2015 for the prior 90 days. They focussed on expertise in … More Top 50 UK marketing and advertising Klout influencers on social media

Airbnb creates a brilliant short film made from Vines

Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines. They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a piece of paper. The director … More Airbnb creates a brilliant short film made from Vines

Can your business afford not to be social?

Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI? In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment. Whilst it is often incredibly difficult to demonstrate Social … More Can your business afford not to be social?

How important is location based marketing?

With the huge growth in use of smartphones increasingly consumers are turning to the internet when making purchasing decisions on the high street. For retailers it is important to recognise this and to think about what results a potential customer will get should they search for a product or service whilst in their store. Could … More How important is location based marketing?