Love this infographic from Fast Company. It’s a couple of years old but still as relevant today as it was when it was created.
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. So now more than ever the likelihood of someone sitting through your 15 minute video on how fantatstic … More Importance of images in a social media age
This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics are just one factor in … More Social media demographics: Which site should you use
Brand Republic asked Klout to run the numbers on social media influencers in the UK’s marketing and advertising industry. Klout looked at activity on social accounts (including content posted and reacted to, as well as follower and following accounts, among other things) on 21 July 2015 for the prior 90 days. They focussed on expertise in … More Top 50 UK marketing and advertising Klout influencers on social media
Brilliant advert really captures their attention
This very handy infographic gives you the character length for from and subject lines that will be displayed on many of the most popular mobile devices. Extremely useful when planning you email marketing campaigns and newsletters.
Over the holiday shopping period millions of us will take our gifts home in paper shopping bags. Whilst many may go into recycling this innovative idea shows how these bags could be put to better use straight away. Christopher Wellbelove
In the battle to stand out from all the other ‘junk mail’ that drops through peoples doors this seems a fantastic idea. Photographer Jens Lennartsson had 400 action figures created together with the box and a portfolio sent to a carefully select group of recipients. You can read more about this great self promotion here. … More Great idea for a marketing mailer
Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines. They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a piece of paper. The director … More Airbnb creates a brilliant short film made from Vines
Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI? In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment. Whilst it is often incredibly difficult to demonstrate Social … More Can your business afford not to be social?
With the huge growth in use of smartphones increasingly consumers are turning to the internet when making purchasing decisions on the high street. For retailers it is important to recognise this and to think about what results a potential customer will get should they search for a product or service whilst in their store. Could … More How important is location based marketing?
Email marketing may not be the hot topic at the moment, with everyone wanting to talk about social, but it is far from dead. In fact well run email marketing campaigns continue to drive sales and deliver ROI. The secret to true success is to ensure that your social media and email marketing efforts are … More Email marketing ain’t dead yet
The struggle to justify investment of time and money in B2B Social Media is clearly shared by many who can see the opportunities and necessity to engage with potential and current customers within their trusted environments. A key element of the challenge to persuade those who control the budgets needed to invest in these activities … More Measuring ROI in B2B Social media
I recently, through Friends reunited, caught up with a very very old friend. When I knew her she was still a school girl but now is married to a fireman, has three children and also owns her own manufacturing company. So clearly a hugely busy person, so how does she have time to bring up … More Blogging for business