Twideas for Twitter

Twitter Mashups are arriving at the plenty. With some you struggle to see their worth, but recently I have discovered some that I can immediately see some clear uses for:

Dwigger threads Twitters and enables users to vote on tweets. I really like the fact you can also filter down for a selection of areas (the UK being one, New York another).

Twitter Grader may at first just seem to be satisfying the ego of Twitterers, however with no stats available within Twitter it could help measure the impact of a campaign that incorporates Twitter, as could Tweetburner which enables you to measure the number of clicks on a URL you post within a tweet.     

Other of my favourite Twideas:

TwitterFeed automatically posts a Twitter when you add a post to your blog or other RSS feed.

Twellow a directory of Twitters by subject.

Twitt Earth shows Tweets as and where they are coming from, not really useful but one of my favourites and makes a great screensaver.

On my iPhone I use Twinkle which lets you filter twitters from 1 to 252,000 miles from you.

This post is clearly not an extensive list of Twitter apps, there are plenty of sites that do that. I wanted to share my favourites and my excitement over the amazing Twideas that Twitter inspires and will continue to as the microblogging phenonemum continues to grow. 

Measuring ROI in B2B Social media

The struggle to justify investment of time and money in B2B Social Media is clearly shared by many who can see the opportunities and necessity to engage with potential and current customers within their trusted environments.

A key element of the challenge to persuade those who control the budgets needed to invest in these activities is caused by where responsibility or the drive to utilise this medium is often placed. In many organisations Social Media strategy and projects sit within on-line marketing or technical development. Often those involved in social media are being asked to show how their activities are directly generating leads, let alone the challenge of demonstrating page views of replies someone focusing on social media has posted to other peoples blog posts – and therefore have no visibility of page views. Social Media in a B2B environment does not work in such a simplistic way.

If Social Media activity was driven by PR would the method for measurement be different? Many companies monitor blogs and engage with influential bloggers, is this not what PR teams have done for years with influential journalists?

With a number of bloggers having as many if not more readers than many journalists should more effort be focused on engaging with them? When a press release is issued if it is posted on a microblog and then receives coverage how do you measure who was responsible for what elements of any success?

I am enthused by the amount of chatter about Return On Attention (ROA) and Return on Relationship (ROR) that I hear from Social Media proffesionals and on the internet. Measuring ROI for Social Media should be an evolution of what was used to measure the success of PR together with, where possible; measurements of page, audio or video views, followers or fans, buzz on blogs and microblogs, coverage including links back on other sites and details of the sites that embed your content in theirs where quality is worth far more than quantity.

What is difficult to measure is what will happen to orgaisations that do not engage in Social Media. Those who do not will pay a price when they have to attempt to catch up with those who had the vision early on to invest in Social Media.

The other key consideration is that if you do not invest in social media and utilise it to engage with current and potential customers somebody else may on your behalf. How much could that cost you.

In a rapidly evolving medium, developing Social Media strategies and measuring Social Media is challenging and like the medium itself time consuming, though we have to do and work out what works best for both the engagement and the measurement.

A Twitter conversation about measuring B2B Social Media

When I started writing this post I added to twitter that I was writing it and within seconds was messaged by @briannranca here is the conversation:

@wellbelove attempting to write a blog on Social Media B2B ROI – not the easiest of tasks

@briannranca i personally think all talk of ROI specific to social media should be put on hold. still too early, but what can you do?

@wellbelove I agree, however trying to persuade those with budgets that we should engage in this activty without a ROI model aint happening

@briannranca yeah, unfortunately that’s the world we live in…it’s all about the numbers

I agree with Brian regarding it being too early to agree a measurement for a B2B ROI model for Social Media and those of us championing the opportunities that social media offers organisations to engage with their audience need to discuss more the ‘do nothing’ or ‘do nothing till we have to’ scenarios – and the enormous risks that these involve.

Getting an identi.ca

I have been a great fan of Twitter for sometime, however lots of copy cat sites keep popping up and today I checked out identi.ca the latest that had come to my attention.

Signing up is not as easy as it could be. The sign up form does not include any dynamic verification so that only when you submit will you discover that you have either done something wrong or if the username you have chosen has already been taken. When the form returns to tell you to make a change the two fields for password are blank again – very annoying!

Uploading a photo avatar is easy, no restrictions on file size of picture dimensions. Updates seemed to work quickly and easily, and with ongoing problems at Twitter they may find a few frustrated users flying over to identi.ca if they do not sort their technical issues soon.

By using applications such as Twhirl you can post to several microblogging sites at the same time. The point of doing this is that each service may have a different audience so if you want your microblog to reach the largest audience without maintaining several different sites Twhirl is for you.

Subscribing to others on identi.ca could be improved, from search you have to go to the individuals page where it would be better if there was a subscribe button within the search.

My microblog is at http://identi.ca/wellbelove/all