Show your ID before signing up for Instagram?

Instagram has started asking new subscribers for their date of birth. Users who indicate they are under the age of 13, as per Instagram’s terms of service.

The move is part of a number of measures that they say are designed to make the popular picture-sharing site safer for younger people.

We all know that this will not stop under 13’s signing up. My own experience of my nieces and nephews on Facebook shows how quickly they work out how to get around this. The re is no requirement to send through an official age verification – yet.

Other features such as plans to target messages to educate young people around account controls and privacy settings are a good idea.

At the same time, they will be adding controls to messaging privacy for all users, helping them control who can message them and who can be added to groups.

So will one day Instagram and others be asking for ID before you can set up an account? The British government’s delays in setting up age-verification for adult sites have shown this is by no means an easy thing.

The one thing I know is that if our enterprising youngsters want to get around any verification requirements – they will.

How visual content drives social media growth

Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with images.

Social media images

STOP: Time to rethink social media at work


Social media is now part of the mainstream. Rather than seeing it as a threat you need to see it as an opportunity. If you have not already realised it, it is time to do things differently.

In your business you may see your people using social sites such as Facebook, Twitter, Instagram and LinkedIn and think they are wasting their time.

STOP. RETHINK.

Social mediaRather than a waste of time social media can be a huge opprotunity to turn all your people into evangalists for your organisation. You need to stop focussing on the possible negatives and look for how your people could use their social connections to promote what you do.

People trust people on social media. Yes, you have your corporate account, but the relationshiop with individuals is very different and can help build a digital relationship thatmore easily converts beyond the virtual world.

To help your organisation make the most of your people on social media you need to:

  • Encourage your people to connect via social channels with current and potential customers
  • Give them guidance on how to make the most of social media
    • Create a do list not a don’t list
    • Encourage them by highlighting the best of what they do
    • Elevate your social media champions – sharing their good work to encourage others
  • Make social media presence a requirement
    • Targets for followers and engagement
    • Social media score card to follow their growth

If you are still in denial about the benefits of social media. Want more evidence, pick through every follower, question every social media post… you are wasting not only your time but that of your people.

By the time you catch up your competion will be way ahead and in a social media world that evolves at an amazing pace you will be left years behind.

Rather than worrying if social media is the right thing to do – you should worry about your ability to catch up. It’s time to do things differently and be ahead of the game rather than years behind.

 

 

 

Importance of images in a social media age

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish.

So now more than ever the likelihood of someone sitting through your 15 minute video on how fantatstic your product is – is less than ever.

This means you need to be more creative in how you get your messages across. Using imagery is a quick and effective way to capture attention and convey information. This infographic from Widen shows why images are so important, especially in the social media age, and how you can use visual storytelling in your marketing.

Visual storytelling

Video inforgraphic looks to social media trends for 2014

Which social networks will grow most in 2014? Do you need to be on the rising stars?

This video explains the features of some of the newest and fastest growing networks – along with the latest stats for some oldies too.

Christopher Wellbelove

Creating content that Google search will love

So many people still believe with the web that build and they will come, they wont. Build with great quality content, they might. Build with great quality content promoted via an integrated search, social and email strategy then you are more sure of success.

This is a great infographic that shows that investing in original quality content is essential for SEO and how ‘social is SEO and content is social’.

It also includes a great quote from Google’s Matt Cutts ‘Try and make your site so fantastic you become an authority in your niche’. A goal that should become all of ours mantra if we want to be successful in this space.

Why content is so important for SEO

Christopher Wellbelove

Can your business afford not to be social?

Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI?

In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment.

Whilst it is often incredibly difficult to demonstrate Social Media ROI for individual elements of social media marketing activity, with the effort required to demonstrate sometimes more than the activity itself, this does not mean this activity is not valuable to your business.

Even those who question the value of social media are increasingly recognising you have to be in the social space, your customers expect it and you competitors are there. You do not want to be playing catch up in a few years giving away a potential competitive advantage.

You can help alleviate some of the concerns over ROI through an integrated approach, bringing together your email marketing and social media activity, reducing costs and providing a more joined up approach.

Showcasing individual examples of where social media engagement drives sales can also help highlight the benefits in a more tangible way.

Can your business afford not to be social? Maybe the question should be – is what price will you pay if it is not?

Marketing ROI

Christopher Wellbelove

Email marketing ain’t dead yet

Email marketing may not be the hot topic at the moment, with everyone wanting to talk about social, but it is far from dead. In fact well run email marketing campaigns continue to drive sales and deliver ROI.

The secret to true success is to ensure that your social media and email marketing efforts are linked. Through a linked social / email strategy you can provide a joined up message and provide your customers with more choices of how to hear from you.

 

The Scoop on Email Marketing

No time to grieve – the death of Michael Jackson on Twitter

When the Princess of Wales died I discovered this as I woke to the morning news.  When John F.  Kennedy died many discovered via the morning newspaper. When Michael Jackson died I discovered it via my Twitter feed.

In a Twitter world can family and friends have any time to grieve? In pass years the pressure of 24 TV news has made it increasingly difficult to delay the making of deeply personal announcement of a death by family and friends. Previously news channels would have speculated and had the helicopter flying over the home or hospital but in the age where gossip can travel around the world and back again in seconds the momentum of the speculation is now unstoppable.

At the time of Michael Jacksons death 15% of Tweets on Twitter were relating to the speculation over his death. Such was the demand for information Twitter became overloaded. Facebook status updates were dominated by the news along with bookmarking sites being bombarded by links to news pages about his death. Within minutes of confirmation of his death Michael Jackson’s Wikipedia page was updated.

Now any hospital worker; doctor, nurse or cleaner could break the news via social networks and controlling this is almost impossible. Even close family cannot be protected as those at the bedside dealing with their loss may not have had time to get in contact with those who are close.

Hospitals, Police and other emergency services (if they have not already) will need to tighten polices regarding the sharing of information together with providing support to the bereaved families who have lost the control of how they break the news.

We all  need to question our own behaviour which seems similar to the traffic slowing at the scene of an accident.

In a world where everyone wants to be the first to break the news, could you be dead on Twitter before you actually stop breathing?

Social monitoring

With an every increasing number of people going online to blog and engage in social networks there is an increasing number of on-line tools  available to enable individuals and organisations to monitor discussion about their brand.

These tools amalgamate results from several sources including technorati and google blog search.

Samepoint

Social Mention

Companies and organisations need to monitor these networks to measure the success of their social media campaigns together with working to minimise the impact of negative conversations about their brand.

You cannot, and should not attempt to, control what is said about your brand in social media, however by being aware of these conversations you can utilise what is said to help drive improvements in your organisation and through reasonable responses aim to mitigate their impact.

Keo Tag