The death of trust on social media

Rigged elections and referendumns, false reports of celebrity deaths and many other examples of fake news (and I mean real fake news not just what someone might not like to hear) is denting our reliance on social media for news. A report from Ofcom says that the proportion of people in the UK relying on … More The death of trust on social media

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How visual content drives social media growth

Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with … More How visual content drives social media growth

Creating content that Google search will love

So many people still believe with the web that build and they will come, they wont. Build with great quality content, they might. Build with great quality content promoted via an integrated search, social and email strategy then you are more sure of success. This is a great infographic that shows that investing in original quality … More Creating content that Google search will love

Can your business afford not to be social?

Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI? In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment. Whilst it is often incredibly difficult to demonstrate Social … More Can your business afford not to be social?

No time to grieve – the death of Michael Jackson on Twitter

When the Princess of Wales died I discovered this as I woke to the morning news.  When John F.  Kennedy died many discovered via the morning newspaper. When Michael Jackson died I discovered it via my Twitter feed. In a Twitter world can family and friends have any time to grieve? In pass years the … More No time to grieve – the death of Michael Jackson on Twitter