Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with images.
In your business you may see your people using social sites such as Facebook, Twitter, Instagram and LinkedIn and think they are wasting their time.
Rather than a waste of time social media can be a huge opprotunity to turn all your people into evangalists for your organisation. You need to stop focussing on the possible negatives and look for how your people could use their social connections to promote what you do.
People trust people on social media. Yes, you have your corporate account, but the relationshiop with individuals is very different and can help build a digital relationship thatmore easily converts beyond the virtual world.
To help your organisation make the most of your people on social media you need to:
- Encourage your people to connect via social channels with current and potential customers
- Give them guidance on how to make the most of social media
- Create a do list not a don’t list
- Encourage them by highlighting the best of what they do
- Elevate your social media champions – sharing their good work to encourage others
- Make social media presence a requirement
- Targets for followers and engagement
- Social media score card to follow their growth
If you are still in denial about the benefits of social media. Want more evidence, pick through every follower, question every social media post… you are wasting not only your time but that of your people.
By the time you catch up your competion will be way ahead and in a social media world that evolves at an amazing pace you will be left years behind.
Rather than worrying if social media is the right thing to do – you should worry about your ability to catch up. It’s time to do things differently and be ahead of the game rather than years behind.
Love this infographic from Fast Company. It’s a couple of years old but still as relevant today as it was when it was created.
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish.
So now more than ever the likelihood of someone sitting through your 15 minute video on how fantatstic your product is – is less than ever.
This means you need to be more creative in how you get your messages across. Using imagery is a quick and effective way to capture attention and convey information. This infographic from Widen shows why images are so important, especially in the social media age, and how you can use visual storytelling in your marketing.
This infographic captures some of the key digital trends, challenges and opportunities marketers need to be aware of in 2014.
This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C.
This handy little guide, produced by The Core, gives you a quick snap shot of some of the dos and don’ts where using social media to engage with customers.