Rigged elections and referendumns, false reports of celebrity deaths and many other examples of fake news (and I mean real fake news not just what someone might not like to hear) is denting our reliance on social media for news. A report from Ofcom says that the proportion of people in the UK relying on … More The death of trust on social media
Instagram has started asking new subscribers for their date of birth. Users who indicate they are under the age of 13, as per Instagram’s terms of service. The move is part of a number of measures that they say are designed to make the popular picture-sharing site safer for younger people. We all know that … More Show your ID before signing up for Instagram?
Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with … More How visual content drives social media growth
Social media is now part of the mainstream. Rather than seeing it as a threat you need to see it as an opportunity. If you have not already realised it, it is time to do things differently. In your business you may see your people using social sites such as Facebook, Twitter, Instagram and LinkedIn … More STOP: Time to rethink social media at work
Love this infographic from Fast Company. It’s a couple of years old but still as relevant today as it was when it was created.
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. So now more than ever the likelihood of someone sitting through your 15 minute video on how fantatstic … More Importance of images in a social media age
This infographic captures some of the key digital trends, challenges and opportunities marketers need to be aware of in 2014. Christopher Wellbelove
This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C. Christopher Wellbelove
This handy little guide, produced by The Core, gives you a quick snap shot of some of the dos and don’ts where using social media to engage with customers.
Which social networks will grow most in 2014? Do you need to be on the rising stars? This video explains the features of some of the newest and fastest growing networks – along with the latest stats for some oldies too. Christopher Wellbelove
So many people still believe with the web that build and they will come, they wont. Build with great quality content, they might. Build with great quality content promoted via an integrated search, social and email strategy then you are more sure of success. This is a great infographic that shows that investing in original quality … More Creating content that Google search will love
Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI? In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment. Whilst it is often incredibly difficult to demonstrate Social … More Can your business afford not to be social?
Email marketing may not be the hot topic at the moment, with everyone wanting to talk about social, but it is far from dead. In fact well run email marketing campaigns continue to drive sales and deliver ROI. The secret to true success is to ensure that your social media and email marketing efforts are … More Email marketing ain’t dead yet
When the Princess of Wales died I discovered this as I woke to the morning news. When John F. Kennedy died many discovered via the morning newspaper. When Michael Jackson died I discovered it via my Twitter feed. In a Twitter world can family and friends have any time to grieve? In pass years the … More No time to grieve – the death of Michael Jackson on Twitter