Tag: social media

• General

  Social monitoring

  With an every increasing number of people going online to blog and engage in social networks there is an increasing number of on-line tools  available to enable individuals and organisations to monitor discussion about their brand. These tools amalgamate results from several sources including technorati and google blog search. Companies…

  December 26, 2008
• General

  Winning elections on-line

  The US elections are continuing to demonstrate how the internet is playing an increasingly important role in engaging with voters. Research in the US has shown that 7% of on-line searchers may change their votes. In a close election what political parties do on-line could make the difference between winning…

  September 14, 2008
• General

  Measuring ROI in B2B Social media

  The struggle to justify investment of time and money in B2B Social Media is clearly shared by many who can see the opportunities and necessity to engage with potential and current customers within their trusted environments. A key element of the challenge to persuade those who control the budgets needed…

  August 6, 2008
• General

  Google asks are you in the Knol

  Google have launched Knol, trumpted as a potential threat to Wikipedia, though for me more another source of information (as part of an information mix) and opportunity for individuals and organisations to demonstrate and share their knowledge and specialities. For companies, organisations and individuals, Knol offers a huge opportunity. A…

  July 24, 2008
• General

  Five Social Media must do for politicians

  There are thousands of social media sites, which for someone who hasn’t even got a Facebook profile must be overwhelming. Whilst I have written about creating a profile network I realise that to start with many politicians will need to take a few ‘baby’ steps into the realm of social…

  June 17, 2008