This handy little guide, produced by The Core, gives you a quick snap shot of some of the dos and don’ts where using social media to engage with customers.
Which social networks will grow most in 2014? Do you need to be on the rising stars?
This video explains the features of some of the newest and fastest growing networks – along with the latest stats for some oldies too.
So many people still believe with the web that build and they will come, they wont. Build with great quality content, they might. Build with great quality content promoted via an integrated search, social and email strategy then you are more sure of success.
This is a great infographic that shows that investing in original quality content is essential for SEO and how ‘social is SEO and content is social’.
It also includes a great quote from Google’s Matt Cutts ‘Try and make your site so fantastic you become an authority in your niche’. A goal that should become all of ours mantra if we want to be successful in this space.
Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI?
In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment.
Whilst it is often incredibly difficult to demonstrate Social Media ROI for individual elements of social media marketing activity, with the effort required to demonstrate sometimes more than the activity itself, this does not mean this activity is not valuable to your business.
Even those who question the value of social media are increasingly recognising you have to be in the social space, your customers expect it and you competitors are there. You do not want to be playing catch up in a few years giving away a potential competitive advantage.
You can help alleviate some of the concerns over ROI through an integrated approach, bringing together your email marketing and social media activity, reducing costs and providing a more joined up approach.
Showcasing individual examples of where social media engagement drives sales can also help highlight the benefits in a more tangible way.
Email marketing may not be the hot topic at the moment, with everyone wanting to talk about social, but it is far from dead. In fact well run email marketing campaigns continue to drive sales and deliver ROI.
The secret to true success is to ensure that your social media and email marketing efforts are linked. Through a linked social / email strategy you can provide a joined up message and provide your customers with more choices of how to hear from you.
When the Princess of Wales died I discovered this as I woke to the morning news. When John F. Kennedy died many discovered via the morning newspaper. When Michael Jackson died I discovered it via my Twitter feed.
In a Twitter world can family and friends have any time to grieve? In pass years the pressure of 24 TV news has made it increasingly difficult to delay the making of deeply personal announcement of a death by family and friends. Previously news channels would have speculated and had the helicopter flying over the home or hospital but in the age where gossip can travel around the world and back again in seconds the momentum of the speculation is now unstoppable.
At the time of Michael Jacksons death 15% of Tweets on Twitter were relating to the speculation over his death. Such was the demand for information Twitter became overloaded. Facebook status updates were dominated by the news along with bookmarking sites being bombarded by links to news pages about his death. Within minutes of confirmation of his death Michael Jackson’s Wikipedia page was updated.
Now any hospital worker; doctor, nurse or cleaner could break the news via social networks and controlling this is almost impossible. Even close family cannot be protected as those at the bedside dealing with their loss may not have had time to get in contact with those who are close.
Hospitals, Police and other emergency services (if they have not already) will need to tighten polices regarding the sharing of information together with providing support to the bereaved families who have lost the control of how they break the news.
We all need to question our own behaviour which seems similar to the traffic slowing at the scene of an accident.
In a world where everyone wants to be the first to break the news, could you be dead on Twitter before you actually stop breathing?
With an every increasing number of people going online to blog and engage in social networks there is an increasing number of on-line tools available to enable individuals and organisations to monitor discussion about their brand.
These tools amalgamate results from several sources including technorati and google blog search.
Companies and organisations need to monitor these networks to measure the success of their social media campaigns together with working to minimise the impact of negative conversations about their brand.
You cannot, and should not attempt to, control what is said about your brand in social media, however by being aware of these conversations you can utilise what is said to help drive improvements in your organisation and through reasonable responses aim to mitigate their impact.