STOP: Time to rethink social media at work


Social media is now part of the mainstream. Rather than seeing it as a threat you need to see it as an opportunity. If you have not already realised it, it is time to do things differently.

In your business you may see your people using social sites such as Facebook, Twitter, Instagram and LinkedIn and think they are wasting their time.

STOP. RETHINK.

Social mediaRather than a waste of time social media can be a huge opprotunity to turn all your people into evangalists for your organisation. You need to stop focussing on the possible negatives and look for how your people could use their social connections to promote what you do.

People trust people on social media. Yes, you have your corporate account, but the relationshiop with individuals is very different and can help build a digital relationship thatmore easily converts beyond the virtual world.

To help your organisation make the most of your people on social media you need to:

  • Encourage your people to connect via social channels with current and potential customers
  • Give them guidance on how to make the most of social media
    • Create a do list not a don’t list
    • Encourage them by highlighting the best of what they do
    • Elevate your social media champions – sharing their good work to encourage others
  • Make social media presence a requirement
    • Targets for followers and engagement
    • Social media score card to follow their growth

If you are still in denial about the benefits of social media. Want more evidence, pick through every follower, question every social media post… you are wasting not only your time but that of your people.

By the time you catch up your competion will be way ahead and in a social media world that evolves at an amazing pace you will be left years behind.

Rather than worrying if social media is the right thing to do – you should worry about your ability to catch up. It’s time to do things differently and be ahead of the game rather than years behind.

 

 

 

Rise of social media in e-commerce

Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with sharing some great social / ecommerce stats the infographic shares some simple to follow steps to getting started on key social networks.

Social media and ecommerce

Who won the Twitter #XFactor ?

As millions tune into the final of the X Factor many are predicting who they think will win this years competition.
Twitter analytics service Tweview thinks it knows and has throughout this years X Factor succesfully predicted the bottom acts each week and now says that based on sentiment on Twitter Nicholas McDonald will win.

Update: Prediction was wrong with Sam Bailey taking the title.

X Factor winner

Creating content that Google search will love

So many people still believe with the web that build and they will come, they wont. Build with great quality content, they might. Build with great quality content promoted via an integrated search, social and email strategy then you are more sure of success.

This is a great infographic that shows that investing in original quality content is essential for SEO and how ‘social is SEO and content is social’.

It also includes a great quote from Google’s Matt Cutts ‘Try and make your site so fantastic you become an authority in your niche’. A goal that should become all of ours mantra if we want to be successful in this space.

Why content is so important for SEO

Christopher Wellbelove