STOP: Time to rethink social media at work


Social media is now part of the mainstream. Rather than seeing it as a threat you need to see it as an opportunity. If you have not already realised it, it is time to do things differently.

In your business you may see your people using social sites such as Facebook, Twitter, Instagram and LinkedIn and think they are wasting their time.

STOP. RETHINK.

Social mediaRather than a waste of time social media can be a huge opprotunity to turn all your people into evangalists for your organisation. You need to stop focussing on the possible negatives and look for how your people could use their social connections to promote what you do.

People trust people on social media. Yes, you have your corporate account, but the relationshiop with individuals is very different and can help build a digital relationship thatmore easily converts beyond the virtual world.

To help your organisation make the most of your people on social media you need to:

  • Encourage your people to connect via social channels with current and potential customers
  • Give them guidance on how to make the most of social media
    • Create a do list not a don’t list
    • Encourage them by highlighting the best of what they do
    • Elevate your social media champions – sharing their good work to encourage others
  • Make social media presence a requirement
    • Targets for followers and engagement
    • Social media score card to follow their growth

If you are still in denial about the benefits of social media. Want more evidence, pick through every follower, question every social media post… you are wasting not only your time but that of your people.

By the time you catch up your competion will be way ahead and in a social media world that evolves at an amazing pace you will be left years behind.

Rather than worrying if social media is the right thing to do – you should worry about your ability to catch up. It’s time to do things differently and be ahead of the game rather than years behind.

 

 

 

Rise of social media in e-commerce

Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with sharing some great social / ecommerce stats the infographic shares some simple to follow steps to getting started on key social networks.

Social media and ecommerce

Who won the Twitter #XFactor ?

As millions tune into the final of the X Factor many are predicting who they think will win this years competition.
Twitter analytics service Tweview thinks it knows and has throughout this years X Factor succesfully predicted the bottom acts each week and now says that based on sentiment on Twitter Nicholas McDonald will win.

Update: Prediction was wrong with Sam Bailey taking the title.

X Factor winner

Creating content that Google search will love

So many people still believe with the web that build and they will come, they wont. Build with great quality content, they might. Build with great quality content promoted via an integrated search, social and email strategy then you are more sure of success.

This is a great infographic that shows that investing in original quality content is essential for SEO and how ‘social is SEO and content is social’.

It also includes a great quote from Google’s Matt Cutts ‘Try and make your site so fantastic you become an authority in your niche’. A goal that should become all of ours mantra if we want to be successful in this space.

Why content is so important for SEO

Christopher Wellbelove

B2B marketing strategies – continued growth of digital

Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital.

Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers, with over 72% of B2B marketers using content marketing as part of their overall marketing strategy. With 70% of content marketers are now using video, a trend that is likely to jump much higher in the next year.

There is a huge jump, from 74% in 2011 to 87%, of B2B marketers using social media. 56% of B2B marketers plan to further increase spend on social media this year.

Unsurprising LinkedIn is the most popular choice for B2B marketers using social media, closely followed by both Twitter and Facebook.

B2B Marketing strategies 2013Christopher Wellbelove

What happens in 60 seconds on the internet

This infographic shows what happens in 60 seconds on some of the most popular domains/apps. Some stand out stats include the fact that in 60 seconds there are 278 thousand tweets, 20 million photo views on flickr, 2 million searches on Google and 72 hours of video uploaded to YouTube. Rising social stars such SnapChat and Pinterest feature as well with 104 thousand photos shared on SnapChat and 11,000 active users on Pinterest.

What happens in 60 seconds on the internet

Christopher Wellbelove

Please retweet this: Top tips for getting retweets

This is a great infographic that shares some useful tips on how to get more retweets by your Twitter followers.

One tip is quite simple, ask for the retweet in your tweet, with ‘Please Retweet’ having a 51% retweet rate.

Another key takeout is not to talk about yourself in your tweet, with followers less likely to retweet if your tweet is all about you.

Infographic: How to get more retweets

Christopher Wellbelove

One simple way to quickly increase your influence on Twitter

So how do you increase your influence on Twitter? In a previous post I discussed how you can increase your ‘Klout score’ which is a way of measuring your influence on social networks. Here is another tip for Twitter, which is something you can do today to give a jump start on increasing your social influence.

My Twitter tip: Follow high influencers that follow back.

Justin Bieber on Twitter
Being a Beliber wont help your own social ranking

It’s all very well following people who have huge following such as @justinbieber – but if they do not follow you back this will not influence your score.

OK if you like him and want to feel closer to him, I am sure that following him will be amazing for you. If you are looking to increase your social ranking via Klout, Kred and Peer Index then look else where.

The best way is to connect with high ranking Twitter users who follow back and engage with their followers. These are probably not national politicians, actors or music stars that you already know – these typically (sadly) don’t follow back. It will be people that have worked hard truly engaging on social networks, who built their following based on this engagement together with hundreds of hours of hard work.

I am not talking about the accounts that just say #teamfollowback. It’s not just the fact they follow back that is important. It because they have real conversations on Twitter and truly understand what it means to be social.

Better still you will find that these social influencers provide some of the best tips, links and information. Have conversations with them, but don’t just say Hi. Comment on their posts, provide useful feedback and ask real questions. The more real you are the more likely they are to respond.

So who should you follow? Well if you are not already I hope you will follow me.

However some of my fav follows, who follow back genuine users and are post some amazing content… in no particular order…

@kimgarst

@AnnTran_

@KStarry

@FreeLanceJoe

@TedRubin

@YogaArmy 

@2morrowknight

So why is it important to follow people like these, they already have a high ranking and by following and engaging with perceived high influencers will help increase your score. But don’t forget Justin… I am sure he will appreciate your follow as well.

How to have more Klout on Twitter, Facebook and LinkedIn

Klout attempts to put a value on your interactions on Facebook, Twitter, LinkedIn and other social networks.

American Airlines and Klout

Based on an algorithm, Klout aims to rate you based on the more you interact on social networks resulting in a higher score for you. Klout looks for likes, mentions, retweets, +1’s and other evidence that you engaging with others on social networks.

Some doubt the value of Klout and if the Klout score really reflects the real life clout an individual has. For some of the very loud doubters of Klout’s relevance, I wonder what their Klout score is? Few like to be rated especially when rated low. So it is not surprising Klout has it’s haters.

I have definitely seen an increase in my score as I  increased the number of conversations that I have with others. Whilst sharing shareable content had helped me raise my score, it was only when I increased my interaction with others did I see my score jump from in the 50-60’s to being  in the 70s. I have no doubt I could increase my score far higher by having false conversations, purely generated to increase my score, however I choose to only interact in real conversations responding to comments and questions.

And Klout doesn’t just give you some virtual pat on the back. Brands are beginning to recognise that those with a high social influence have value. American Airlines offered a deal where if you have a Klout of 55 or higher you could gain a one-day pass to their Admiral Club lounge.

These sort of offers will increase, and Klout will without doubt continue to evolve their system to become increasingly more accurate in providing a score to who is the most influential in social media. And whilst I might be disappointed that my score is not as high as Obama or Bieber I won’t see this as a flaw in Klout.

And there is not just Klout, other social rating services are also attempting to rate your social influence such as Kred.

I found this infographic which is a great guide to how Klout works and maybe help you increase your Klout score.

infographic on how to improve your Klout score

No time to grieve – the death of Michael Jackson on Twitter

When the Princess of Wales died I discovered this as I woke to the morning news.  When John F.  Kennedy died many discovered via the morning newspaper. When Michael Jackson died I discovered it via my Twitter feed.

In a Twitter world can family and friends have any time to grieve? In pass years the pressure of 24 TV news has made it increasingly difficult to delay the making of deeply personal announcement of a death by family and friends. Previously news channels would have speculated and had the helicopter flying over the home or hospital but in the age where gossip can travel around the world and back again in seconds the momentum of the speculation is now unstoppable.

At the time of Michael Jacksons death 15% of Tweets on Twitter were relating to the speculation over his death. Such was the demand for information Twitter became overloaded. Facebook status updates were dominated by the news along with bookmarking sites being bombarded by links to news pages about his death. Within minutes of confirmation of his death Michael Jackson’s Wikipedia page was updated.

Now any hospital worker; doctor, nurse or cleaner could break the news via social networks and controlling this is almost impossible. Even close family cannot be protected as those at the bedside dealing with their loss may not have had time to get in contact with those who are close.

Hospitals, Police and other emergency services (if they have not already) will need to tighten polices regarding the sharing of information together with providing support to the bereaved families who have lost the control of how they break the news.

We all  need to question our own behaviour which seems similar to the traffic slowing at the scene of an accident.

In a world where everyone wants to be the first to break the news, could you be dead on Twitter before you actually stop breathing?

Follow to be followed on Twitter

A Hotspot report “State of the Twittersphere” (pdf) has revealed some interesting insight into the popular micro blogging site.

With massive growth in the last year (600% according to compete.com) 70% of users joined in the last year.

With 35% of Twitter users having 10 or fewer followers and 9% of Twitter users not following anyone at all, many of the new followers may not understand how social networking works.

Many attempting to access this rapidly growing network often seem to expect the masses come rushing to hear their messages, however this environment is not for one way discussion – to be successful you’ve got to either have some real hot property that twitter users are going to be eager to follow or actively engage with the community.

Some simple rules for starting with Twitter:

  • Post at least a message a day to show people who visit your page you’re twitter account is active
  • Find others who have similar interests and follow them (don’t follow just anyone)
  • Only follow those who are active users – active users are more likely to follow you
  • Follow others in small chunks, keeping the gap between followers and followed no more than 200
  • Use friendorfollow to discover who you follow who does not follow you back
  • Re-post messages of interest, giving credit to the originator
    • to do this precede message with RT or Retweet ‘@theirtwittername’
  • Reply to messages of interest
    • to do this precede message with ‘@theirtwittername’
  • Send messages to those who follow you thanking them for their follow*
  • Follow those who follow you*

* Auto follow and auto notes to new followers can be done via SocialToo.

And of course follow my twitter (I promise to follow you)