Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital.
Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers, with over 72% of B2B marketers using content marketing as part of their overall marketing strategy. With 70% of content marketers are now using video, a trend that is likely to jump much higher in the next year.
There is a huge jump, from 74% in 2011 to 87%, of B2B marketers using social media. 56% of B2B marketers plan to further increase spend on social media this year.
Unsurprising LinkedIn is the most popular choice for B2B marketers using social media, closely followed by both Twitter and Facebook.
This infographic shows what happens in 60 seconds on some of the most popular domains/apps. Some stand out stats include the fact that in 60 seconds there are 278 thousand tweets, 20 million photo views on flickr, 2 million searches on Google and 72 hours of video uploaded to YouTube. Rising social stars such SnapChat and Pinterest feature as well with 104 thousand photos shared on SnapChat and 11,000 active users on Pinterest.
So how do you increase your influence on Twitter? In a previous post I discussed how you can increase your ‘Klout score’ which is a way of measuring your influence on social networks. Here is another tip for Twitter, which is something you can do today to give a jump start on increasing your social influence.
My Twitter tip: Follow high influencers that follow back.
It’s all very well following people who have huge following such as @justinbieber – but if they do not follow you back this will not influence your score.
OK if you like him and want to feel closer to him, I am sure that following him will be amazing for you. If you are looking to increase your social ranking via Klout, Kred and Peer Index then look else where.
The best way is to connect with high ranking Twitter users who follow back and engage with their followers. These are probably not national politicians, actors or music stars that you already know – these typically (sadly) don’t follow back. It will be people that have worked hard truly engaging on social networks, who built their following based on this engagement together with hundreds of hours of hard work.
I am not talking about the accounts that just say #teamfollowback. It’s not just the fact they follow back that is important. It because they have real conversations on Twitter and truly understand what it means to be social.
Better still you will find that these social influencers provide some of the best tips, links and information. Have conversations with them, but don’t just say Hi. Comment on their posts, provide useful feedback and ask real questions. The more real you are the more likely they are to respond.
So who should you follow? Well if you are not already I hope you will follow me.
However some of my fav follows, who follow back genuine users and are post some amazing content… in no particular order…
So why is it important to follow people like these, they already have a high ranking and by following and engaging with perceived high influencers will help increase your score. But don’t forget Justin… I am sure he will appreciate your follow as well.
Klout attempts to put a value on your interactions on Facebook, Twitter, LinkedIn and other social networks.
Based on an algorithm, Klout aims to rate you based on the more you interact on social networks resulting in a higher score for you. Klout looks for likes, mentions, retweets, +1’s and other evidence that you engaging with others on social networks.
Some doubt the value of Klout and if the Klout score really reflects the real life clout an individual has. For some of the very loud doubters of Klout’s relevance, I wonder what their Klout score is? Few like to be rated especially when rated low. So it is not surprising Klout has it’s haters.
I have definitely seen an increase in my score as I increased the number of conversations that I have with others. Whilst sharing shareable content had helped me raise my score, it was only when I increased my interaction with others did I see my score jump from in the 50-60’s to being in the 70s. I have no doubt I could increase my score far higher by having false conversations, purely generated to increase my score, however I choose to only interact in real conversations responding to comments and questions.
And Klout doesn’t just give you some virtual pat on the back. Brands are beginning to recognise that those with a high social influence have value. American Airlines offered a deal where if you have a Klout of 55 or higher you could gain a one-day pass to their Admiral Club lounge.
These sort of offers will increase, and Klout will without doubt continue to evolve their system to become increasingly more accurate in providing a score to who is the most influential in social media. And whilst I might be disappointed that my score is not as high as Obama or Bieber I won’t see this as a flaw in Klout.
And there is not just Klout, other social rating services are also attempting to rate your social influence such as Kred.
I found this infographic which is a great guide to how Klout works and maybe help you increase your Klout score.
When the Princess of Wales died I discovered this as I woke to the morning news. When John F. Kennedy died many discovered via the morning newspaper. When Michael Jackson died I discovered it via my Twitter feed.
In a Twitter world can family and friends have any time to grieve? In pass years the pressure of 24 TV news has made it increasingly difficult to delay the making of deeply personal announcement of a death by family and friends. Previously news channels would have speculated and had the helicopter flying over the home or hospital but in the age where gossip can travel around the world and back again in seconds the momentum of the speculation is now unstoppable.
At the time of Michael Jacksons death 15% of Tweets on Twitter were relating to the speculation over his death. Such was the demand for information Twitter became overloaded. Facebook status updates were dominated by the news along with bookmarking sites being bombarded by links to news pages about his death. Within minutes of confirmation of his death Michael Jackson’s Wikipedia page was updated.
Now any hospital worker; doctor, nurse or cleaner could break the news via social networks and controlling this is almost impossible. Even close family cannot be protected as those at the bedside dealing with their loss may not have had time to get in contact with those who are close.
Hospitals, Police and other emergency services (if they have not already) will need to tighten polices regarding the sharing of information together with providing support to the bereaved families who have lost the control of how they break the news.
We all need to question our own behaviour which seems similar to the traffic slowing at the scene of an accident.
In a world where everyone wants to be the first to break the news, could you be dead on Twitter before you actually stop breathing?
With massive growth in the last year (600% according to compete.com) 70% of users joined in the last year.
With 35% of Twitter users having 10 or fewer followers and 9% of Twitter users not following anyone at all, many of the new followers may not understand how social networking works.
Many attempting to access this rapidly growing network often seem to expect the masses come rushing to hear their messages, however this environment is not for one way discussion – to be successful you’ve got to either have some real hot property that twitter users are going to be eager to follow or actively engage with the community.
Some simple rules for starting with Twitter:
Post at least a message a day to show people who visit your page you’re twitter account is active
Find others who have similar interests and follow them (don’t follow just anyone)
Only follow those who are active users – active users are more likely to follow you
Follow others in small chunks, keeping the gap between followers and followed no more than 200
Use friendorfollow to discover who you follow who does not follow you back
Re-post messages of interest, giving credit to the originator
to do this precede message with RT or Retweet ‘@theirtwittername’
Reply to messages of interest
to do this precede message with ‘@theirtwittername’
Send messages to those who follow you thanking them for their follow*
Follow those who follow you*
* Auto follow and auto notes to new followers can be done via SocialToo.
And of course follow my twitter (I promise to follow you)