How would you react?

This brilliant promo for the upcoming remake of the Carrie movie is fast doing the rounds on social media.

Set in a coffee shop, you see how a customer loses it when a guy knocks into her, knocking her drink over her laptop.

Watch on to see customer reactions when weird things start to happen.

This promo continues the trend in ‘prank promo’s’ such as the LG Explodes and falling escalator.  I absolutely love these but you do have to ask yourself how long it will be until someone goes to far and we hear of something going seriously wrong during the making of one of these.

Christopher Wellbelove

Airbnb creates a brilliant short film made from Vines

Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines.

They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a piece of paper. The director and contributors then worked together via Twitter to create a single story.

The result is a magical little film bringing together the imagination and creativity of people around the world.

This is a fantastic idea and will be interesting to see how other organisations and individuals continue to innovate in this space.

Christopher Wellbelove

LG Video explodes onto YouTube and goes viral

The latest video from LG promoting an 84 inch Ultra HD video has been taking YouTube by storm.

The video features candidates attending an interview, behind the interviewer there seems to be a large window but it is in fact a TV.

The candidates look on in horror as they watch a meteor hurtle towards earth. Next they see a dust cloud engulfing the city and heading towards their office.

There is some speculation over whether or not the candidates are actors.Either way LG has shown that original, imaginative content that creates a talking point both in real life and virtually is they way forward if you want to create a video that will go viral.

This video went viral almost immediately however often it can take time for a video to take off, so if you don’t have immediate success don’t worry – it could still happen.

My little bugbear though. So often I hear the phrase ‘I want a viral video’. You don’t create a ‘Viral Video’ – videos become viral. Either way the CMO at LG must be very happy.

Christopher Wellbelove

The next best thing to grumpy cats… dancing babies

So how do you get a viral hit? Grumpy Cats seem to be doing really well but maybe the secret is dancing babies.

Evian has been getting babies dancing for years as one their early videos show.

This video, at the time of writing this post, had over 15 million views after four years. Their latest video had over 41 million in ten days.

So many marketers go to an agency asking for a viral video without really understanding what that means. So many agencies hate that. So many videos don’t go viral because quite simply they are not as good as this.