When things go wrong people often scramble for someone or something to blame. Following the choas caused by the UK Governments handling of exam results, the thing became the algorithm. Politicians scrambled to wriggle their way through arguments to find the perfect fomula to help deflect calls for resignations. With many not really understanding what … More Don’t blame the algorithm
Rigged elections and referendumns, false reports of celebrity deaths and many other examples of fake news (and I mean real fake news not just what someone might not like to hear) is denting our reliance on social media for news. A report from Ofcom says that the proportion of people in the UK relying on … More The death of trust on social media
Instagram has started asking new subscribers for their date of birth. Users who indicate they are under the age of 13, as per Instagram’s terms of service. The move is part of a number of measures that they say are designed to make the popular picture-sharing site safer for younger people. We all know that … More Show your ID before signing up for Instagram?
Conceptualised by Dentsu Webchutney, the spot features the ‘world’s fastest pianist’ Aman Bathla. He is challenged to play the famous song ‘My Heart Will Go On’ by Celine Dion on a piano made entirely of white keys. The tune sounds very different from the well-known song, thus asserting that both black and white keys are … More The racist keyboard
The video is baby food for thought for marketers. … More #SoundofHappy could make marketers happy too
Along with static images short, concise, informative and fun video content can help you massively increase your reach. Important to remember it’s not just about creating a video, there are millions of videos on YouTube with just tens of views, … More You can no longer ignore video as part of your marketing strategy
Fantastic infographic guiding you through the decision on how (and if) to respond to social media posts. … More Should you respond to that social media comment?
Even prior to the EU referendum I had struggled how to deal with some of the people I am connected with on Facebook, who on reflection I would prefer not to be. I spent months, weeks and the last few days seriously considering what to say. Here are my words that I shared publicly on … More Facebook returns to normal – but will I block you?
An unexpected outcome from the EU referendum has been Frienxit. Frienxit is the sudden rise of ‘unfriending’ ‘unfollowing’ ‘muting’ or even ‘blocking’ people on social media sites, after people respond to alternative views. During the EU referendum debate, millions have taken to social networks to share their views like never before – but it seems not … More Has Brexit killed your online friendships?
The idea of sharing other people’s content may still be alien to some marketers. Like it or not, it is an essential part of making sure your social media feed is followable and shareable. This is especially the case if you don’t have a regular stream of engaging content of your own. I have used the … More Top content marketing best practices by SMB marketers
Words are not enough. A weird way to start a blog – but in the battle for attention images are everything. Video, infographics, photography and animation are key to capturing your audience’s attention. In social streams, you are competing against a whole range of exciting messages. To fight for attention you need to stand out … More Sort your visual strategy now or be lost in the stream
This infographic lays out some of the ways content marketing can help your business. Sites that use content marketing via blogs get more pages indexed on search engines. This means potential customers are more likely to find their site. Word of mouth plays a big part in how people decide where to buy. Many of … More How content marketing can help you sell more
Your customers don’t want to come to your website. Yes, I know in creating it you have spent huge amounts of time, money, sweat and tears. But in an online world dominated by social media and apps, there are far more exciting places to be. … More Is the company website about to die?
Talking about the weather is a common British trait, however recently it seems we are constantly having the ‘worse weather ever’ according to some media outlets, and it’s not just climate change that is to blame. The media is well known for its sensationalists headlines, obviously designed to help sell newspapers. As the media increasingly … More Weather Warning: Media cannot be trusted