Why are so many getting social media marketing wrong?

This comic succinctly captures what is so wrong with so many organisations social media activity. You need to spend less time talking about yourself on social networks and work harder for the attention you desire by providing real value to the communities you wish to connect with. Competitions and ‘viral videos’ will drive short term … More Why are so many getting social media marketing wrong?

Social media demographics: Which site should you use

This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics are just one factor in … More Social media demographics: Which site should you use

Which social network should marketers use?

  These statistics from 2014 (looks like they are for the US) shows that marketers are increasingly taking social media seriously. Facebook continues to drive a lot of deserved attention – however Twitter is often underestimated given that the influence of Twitter reaches far beyond its 140 characters and the other Twitter users. For instance … More Which social network should marketers use?

48% of companies don’t encourage social media networking

It’s been my experience that the majority of people who don’t use and understand social media in conversations about its use typically focus on what could go wrong – rather than how social media could be used to help a business. I have talked for years of how social media provides an opportunity for your … More 48% of companies don’t encourage social media networking