How content marketing can help you sell more

This infographic lays out some of the ways content marketing can help your business.

Sites that use content marketing via blogs get more pages indexed on search engines. This means potential customers are more likely to find their site.

Word of mouth plays a big part in how people decide where to buy. Many of these conversations are taking place on social media. To build a following you need interesting content which is a top 3 reason people give for why they follow.

Once you build your following 6 in 10 social users are more likely to recommend you.

Put simply: Content = following = sales

content marketing

Is the company website about to die?

Your customers don’t want to come to your website. Yes, I know in creating it you have spent huge amounts of time, money, sweat and tears. But in an online world dominated by social media and apps, there are far more exciting places to be.

Another huge problem you face is a lot of people don’t trust company websites. They look at your content and think ‘well you would say that’. Especially if you make bold claims that you don’t substantiate.

Whilst the company website is not dead, yet, it is not enough. I would even question if it is your first priority. Your customers often look first to social media to help them choose what to buy, and who to buy from. Go to your customer, don’t wait for them to come to you.

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And it’s only going to get tougher. With the growth of mobile and apps, customers want easier and simpler ways to get what they want. And they don’t want to trawl through your website to find it.

In short. Your company website is just one small part of your online real estate. It will shrink in importance and you need to now – before it’s too late – focus on your social presence. And if you haven’t already, work out how you can help meet your customer’s needs on mobile phones with an app.

The need for corporate websites will continue to reduce. I would argue for some there is little or no need now. New companies will choose not to create company websites and exist only on social and in apps. Benefiting by focusing their energy where their customers are, where their customers trust. Where their customers want to be.

Why are so many getting social media marketing wrong?

This comic succinctly captures what is so wrong with so many organisations social media activity.

You need to spend less time talking about yourself on social networks and work harder for the attention you desire by providing real value to the communities you wish to connect with.

Competitions and ‘viral videos’ will drive short term relationships where providing regular useful content can help build a valuable relationship. When you do talk about your products or services you need to start with how this will benefit your followers not how brilliant you are for bringing it to them.

Slip back into old ways and no matter how much trust you have built up – you could quickly find yourself dumped as your followers will quickly go elsewhere.

5-types-of-social-media-strategies

Cartoon via Marketoonist

How to write the perfect tweet

The helpful guys at Twitter have issued some guidelines and stats to help you get the most out of your tweets. Whilst the focus is on promoting mobile apps these lessons will apply whatever you are tweeting.

 

Time to switch off the caps lock…Tweet best practices

Be specific about discounts…
Tweet best practices

Be specific about your prices…TweetBestPracticesSeatGeek

Use “you” or “your”…Tweet best practices

Give a call to action… Now…Tweet best practices

Importance of images in a social media age

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish.

So now more than ever the likelihood of someone sitting through your 15 minute video on how fantatstic your product is – is less than ever.

This means you need to be more creative in how you get your messages across. Using imagery is a quick and effective way to capture attention and convey information. This infographic from Widen shows why images are so important, especially in the social media age, and how you can use visual storytelling in your marketing.

Visual storytelling

Social media demographics: Which site should you use

This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial.

These demographics are just one factor in deciding where you target your activity. With Twitter, for example, whilst the numbers may not be as high there is a higher number of influencers including most journalists who use this social network as a source for stories. Other factors will be accesibility, SnapChat may have a huge number of <25’s but how accesible are they through the service?

Social media demographics

Which social network should marketers use?

 

These statistics from 2014 (looks like they are for the US) shows that marketers are increasingly taking social media seriously. Facebook continues to drive a lot of deserved attention – however Twitter is often underestimated given that the influence of Twitter reaches far beyond its 140 characters and the other Twitter users. For instance a majority of journalists monitor Twitter and increasingly their stories are being driven #byTwitter and many Twitter feeds are embedded into websites.

Hopefully these stats will help towards persuading the social media denialists its about time they looked again at social.

How do social networks stack up