When things go wrong people often scramble for someone or something to blame. Following the choas caused by the UK Governments handling of exam results, the thing became the algorithm. Politicians scrambled to wriggle their way through arguments to find the perfect fomula to help deflect calls for resignations. With many not really understanding what … More Don’t blame the algorithm
Rigged elections and referendumns, false reports of celebrity deaths and many other examples of fake news (and I mean real fake news not just what someone might not like to hear) is denting our reliance on social media for news. A report from Ofcom says that the proportion of people in the UK relying on … More The death of trust on social media
This infographic lays out some of the ways content marketing can help your business. Sites that use content marketing via blogs get more pages indexed on search engines. This means potential customers are more likely to find their site. Word of mouth plays a big part in how people decide where to buy. Many of … More How content marketing can help you sell more
Your customers don’t want to come to your website. Yes, I know in creating it you have spent huge amounts of time, money, sweat and tears. But in an online world dominated by social media and apps, there are far more exciting places to be. … More Is the company website about to die?
This comic succinctly captures what is so wrong with so many organisations social media activity. You need to spend less time talking about yourself on social networks and work harder for the attention you desire by providing real value to the communities you wish to connect with. Competitions and ‘viral videos’ will drive short term … More Why are so many getting social media marketing wrong?
The helpful guys at Twitter have issued some guidelines and stats to help you get the most out of your tweets. Whilst the focus is on promoting mobile apps these lessons will apply whatever you are tweeting. Time to switch off the caps lock… Be specific about discounts… Be specific about your prices… Use … More How to write the perfect tweet
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. So now more than ever the likelihood of someone sitting through your 15 minute video on how fantatstic … More Importance of images in a social media age
This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics are just one factor in … More Social media demographics: Which site should you use
These statistics from 2014 (looks like they are for the US) shows that marketers are increasingly taking social media seriously. Facebook continues to drive a lot of deserved attention – however Twitter is often underestimated given that the influence of Twitter reaches far beyond its 140 characters and the other Twitter users. For instance … More Which social network should marketers use?
It’s been my experience that the majority of people who don’t use and understand social media in conversations about its use typically focus on what could go wrong – rather than how social media could be used to help a business. I have talked for years of how social media provides an opportunity for your … More 48% of companies don’t encourage social media networking
This infographic captures some of the key digital trends, challenges and opportunities marketers need to be aware of in 2014. Christopher Wellbelove
This infographic compares social media, organic (search engine), email marketing and PPC (pay-per-click advertising). It also usefully looks at differences between B2B and B2C. Christopher Wellbelove
Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be doing business with. Along with … More Rise of social media in e-commerce
This very handy infographic gives you the character length for from and subject lines that will be displayed on many of the most popular mobile devices. Extremely useful when planning you email marketing campaigns and newsletters.