Social media demographics: Which site should you use

This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics are just one factor in … More Social media demographics: Which site should you use

Top 50 UK marketing and advertising Klout influencers on social media

Brand Republic asked Klout to run the numbers on social media influencers in the UK’s marketing and advertising industry. Klout looked at activity on social accounts (including content posted and reacted to, as well as follower and following accounts, among other things) on 21 July 2015 for the prior 90 days. They focussed on expertise in … More Top 50 UK marketing and advertising Klout influencers on social media

Which social network should marketers use?

  These statistics from 2014 (looks like they are for the US) shows that marketers are increasingly taking social media seriously. Facebook continues to drive a lot of deserved attention – however Twitter is often underestimated given that the influence of Twitter reaches far beyond its 140 characters and the other Twitter users. For instance … More Which social network should marketers use?

‘You look disgusting!’ Beauty blogger shames bullies

This video features a beauty blogger with adult acne has been watched almost seven million times. The video, titled “You Look Disgusting”, shows comments that Em Ford received via social media after posting images of her face with and without make-up. Once again some of the appalling behaviour found online has been exposed in a powerful way. Let’s … More ‘You look disgusting!’ Beauty blogger shames bullies