A new phenomenon is growing on social media. Alongside an increase in the number of people commenting on sad deaths of celebrities, many are taking to their favourite social channel to lament the death of others who died months a long time ago.
It seems in an age where news can be old news in the tweet of an eye, our recollection over who has already passed on is fading just as fast. This is not helped by online publications featuring popular related stories which can result in articles from several years ago rising to the top .
Another factor that is resulting in people seemingly dying more than once, is how many of us do not really read what we see online. Many share without ever checking out the original article let alone looking to see when it was originally posted.
From my own posts on Twitter I often see where more people have shared an article that I have linked to than those who have clicked to view it.
One of the latest celebrities to die again is comic actor Leslie Nielsen. Whilst it could be upsetting for his family and friends to see him ‘die again’ across social channels – I can only think that he may find the fact he has re-died some 6 years later a tad amusing.
A Gartner survey has shown that the term “digital marketing” is on the wane. The report showed that many CMO’s are “done” with the term with 98% of marketers no longer making a clear distinction between marketing online and offline.
This is a welcome development, seeing full integration of digital marketing into the mainstream and end an era where digital was often an afterthought or totally ignored.
The integration of digital marketing into the mainstream demands that many marketers upskill. For many marketers who studied marketing before Facebook were a glint in Mark Zuckerberg’s eye, this is a real challenge.
In some sectors there is a digital skill shortage in the marketing profession. Over the years I have met many marketers who struggle with the basics let alone what I call the ‘social media denialists’, those who continue to dismiss the value of social media as a marketing discipline.
As with any trade it is essential that marketers keep up-to-date with the latest developments in their chosen field. In marketing, arguably keeping up is not enough and you need to be ahead to have an edge on the competition and to maximise the potential of new developments.
The Gartner survey shows the industry pointing in the right direction, it’s a warning to those marketers who have had their heads in the sand and can no longer ignore digital’s permanent place as a core marketing discipline.
I remember being on holiday, sitting in the sun with a lovely chilled glass of wine, when I saw a friends update with a picture of him having fun at a party. For a moment I felt gutted, wished I was home in rainy Britain and able to be at the party too. When I returned from holiday I asked how the it was, and contray to the image painted by the photo was told the party was rubbish and really boring.
Now whenever I look at Facebook updates I remind myself of this. More important than ever to do this as people are getting even better at creating this illusion of a world where every moment is fun filled and and amazing. Moments of time are carefully crafted and staged to give the best image.
With studies linking use of social media sites with depression we all need to put other peoples digital updates into context, realise these are effectively personal press releases designed to show us as they want to be seen.
In one survey they found 20% confessed to not being trueful about their holiday activities or jobs. 25% of Facebook users said they had falsfied some of the account information.
I don’t think social media is making us more dishonest, it is just recording and sharing these lies to a much wider audience.
This short film is a brillant portrayal of a very modern problem.
This comic succinctly captures what is so wrong with so many organisations social media activity.
You need to spend less time talking about yourself on social networks and work harder for the attention you desire by providing real value to the communities you wish to connect with.
Competitions and ‘viral videos’ will drive short term relationships where providing regular useful content can help build a valuable relationship. When you do talk about your products or services you need to start with how this will benefit your followers not how brilliant you are for bringing it to them.
Slip back into old ways and no matter how much trust you have built up – you could quickly find yourself dumped as your followers will quickly go elsewhere.
Cartoon via Marketoonist
The helpful guys at Twitter have issued some guidelines and stats to help you get the most out of your tweets. Whilst the focus is on promoting mobile apps these lessons will apply whatever you are tweeting.
Time to switch off the caps lock…
Be specific about discounts…
Be specific about your prices…
Use “you” or “your”…
Give a call to action… Now…
Since updating to Windows 10 I have been getting birthday updates popping up on my desktop which are pulled in from Facebook. With over a 1000 Facebook contacts you can imagine how irritating this can become.
If the same is happening to you and you would like to switch them off here is how.
First enter into the Windows 10 search box (bottom left next to the Windows key ‘Calendar’
This brings up the Windows Calendar app.
Unclick the ‘Birthday calendar’ which is on the left hand side of the screen.
That’s it – no more birthday alerts on your Windows 10 desktop.
Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with images.