Email marketing may not be the hot topic at the moment, with everyone wanting to talk about social, but it is far from dead. In fact well run email marketing campaigns continue to drive sales and deliver ROI.
The secret to true success is to ensure that your social media and email marketing efforts are linked. Through a linked social / email strategy you can provide a joined up message and provide your customers with more choices of how to hear from you.
Christopher Wellbelove DL 