It shouldn’t take an infographic to tell us what we already know, however this one from Hotels.com brings into stark reality the extent that hotel guests want free wifi.
For many hotels offering paid for wifi clearly provided a revenue stream. However those who are not now offering free wifi need to do so as they are losing customers who expect free hotel wifi as standard.
Only 11% of travellers said they would be willing to pay for wifi, and 56% of business travellers said free wifi was a must when choosing where to stay. With business customers being so crucial to many hotels it is time for them to listen.