With the huge growth in use of smartphones increasingly consumers are turning to the internet when making purchasing decisions on the high street.
For retailers it is important to recognise this and to think about what results a potential customer will get should they search for a product or service whilst in their store. Could they target specific offers to seal the deal? Is their own website mobile ready? And of course they cannot hide from the competitions pricing.
This infographic shows why marketers have to take mobile and location based marketing seriously.