Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines.
They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a piece of paper. The director and contributors then worked together via Twitter to create a single story.
The result is a magical little film bringing together the imagination and creativity of people around the world.
This is a fantastic idea and will be interesting to see how other organisations and individuals continue to innovate in this space.