It’s been my experience that the majority of people who don’t use and understand social media in conversations about its use typically focus on what could go wrong – rather than how social media could be used to help a business.
I have talked for years of how social media provides an opportunity for your people to become an ‘army of marketers’ promoting your brand and products via these channels. For this to successful you need to start with trust, trusting your people to be professional in their interactions along with providing them with guidance on how to get the most out of these channels.
As this infographic shows many companies are still missing out on these opportunities by not encouraging and enabling their people. It also shares the benefits you can get when your people are trained and confident to network on social media.