This comic succinctly captures what is so wrong with so many organisations social media activity.
You need to spend less time talking about yourself on social networks and work harder for the attention you desire by providing real value to the communities you wish to connect with.
Competitions and ‘viral videos’ will drive short term relationships where providing regular useful content can help build a valuable relationship. When you do talk about your products or services you need to start with how this will benefit your followers not how brilliant you are for bringing it to them.
Slip back into old ways and no matter how much trust you have built up – you could quickly find yourself dumped as your followers will quickly go elsewhere.
Cartoon via Marketoonist