Category: Marketing
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Are you feeling lucky? 7 things to ask when outsourcing your marketing
What should you be looking for when oursourcing your marketing? 7 great tips that are a great place to start
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Whose afraid of the big AI?
One of the reasons why the fear of AI is so prevalent is that it is often portrayed in popular culture as a malevolent force that is out to destroy humanity. Movies like “The Terminator” and “The Matrix” have helped to perpetuate this idea, and many people now view AI…
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SURPRISE, you are not the only one in the room
According to studies, the average human makes around 35,000 decisions per day. Why should they taks time to make a decision to do business with you?
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Intel-Led Marketing: Saviour for cash-strapped marketers?
Intel-led marketing makes sure that every activity is built on firm foundations based on facts.
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Finance vs Marketing – will the bold and the beautiful win?
As companies cut costs has marketing already lost the argument?
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Don’t blame the algorithm
When things go wrong people often scramble for someone or something to blame. Following the choas caused by the UK Governments handling of exam results, the thing became the algorithm. Politicians scrambled to wriggle their way through arguments to find the perfect fomula to help deflect calls for resignations. With…
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The death of trust on social media
Rigged elections and referendumns, false reports of celebrity deaths and many other examples of fake news (and I mean real fake news not just what someone might not like to hear) is denting our reliance on social media for news. A report from Ofcom says that the proportion of people…
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Show your ID before signing up for Instagram?
Instagram has started asking new subscribers for their date of birth. Users who indicate they are under the age of 13, as per Instagram’s terms of service. The move is part of a number of measures that they say are designed to make the popular picture-sharing site safer for younger…
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The racist keyboard
Conceptualised by Dentsu Webchutney, this features the ‘world’s fastest pianist’ Aman Bathla. He is challenged to play the famous song ‘My Heart Will Go On’ by Celine Dion on a piano made entirely of white keys. The tune sounds very different from the well-known song, thus asserting that both black…
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Should you respond to that social media comment?
Fantastic infographic guiding you through the decision on how (and if) to respond to social media posts.
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Facebook returns to normal – but will I block you?
Even prior to the EU referendum I had struggled how to deal with some of the people I am connected with on Facebook, who on reflection I would prefer not to be. I spent months, weeks and the last few days seriously considering what to say. Here are my words…
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Has Brexit killed your online friendships?
An unexpected outcome from the EU referendum has been Frienxit. Frienxit is the sudden rise of ‘unfriending’ ‘unfollowing’ ‘muting’ or even ‘blocking’ people on social media sites, after people respond to alternative views. During the EU referendum debate, millions have taken to social networks to share their views like never before…
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Top content marketing best practices by SMB marketers
The idea of sharing other people’s content may still be alien to some marketers. Like it or not, it is an essential part of making sure your social media feed is followable and shareable. This is especially the case if you don’t have a regular stream of engaging content of…
Christopher Wellbelove DL 
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