The idea of sharing other people’s content may still be alien to some marketers. Like it or not, it is an essential part of making sure your social media feed is followable and shareable. This is especially the case if you don’t have a regular stream of engaging content of your own.
I have used the 80/20 rule for sharing: 80% other people’s content and 20% of your own. Though if you don’t have a great deal of content I would go further. I would look at as high as 95% of others people’s content.
Why would you do this? On social media, you need to demonstrate that you are a trusted source of interesting content. You will then gain followers and they will look out for your posts. When you post your own content, as a trusted voice, they are more likely to click on and view your own content.
This does not replace the need for developing your own content. Marketers recognise whilst content curation is important, posting your own is not far behind.