The racist keyboard

Conceptualised by Dentsu Webchutney, this features the ‘world’s fastest pianist’ Aman Bathla. He is challenged to play the famous song ‘My Heart Will Go On’ by Celine Dion on a piano made entirely of white keys. The tune sounds very different from the well-known song, thus asserting that both black and white keys are important … More The racist keyboard

Has Brexit killed your online friendships?

An unexpected outcome from the EU referendum has been Frienxit. Frienxit is the sudden rise of ‘unfriending’ ‘unfollowing’ ‘muting’ or even ‘blocking’ people on social media sites, after people respond to alternative views. During the EU referendum debate, millions have taken to social networks to share their views like never before – but it seems not … More Has Brexit killed your online friendships?

Top content marketing best practices by SMB marketers

The idea of sharing other people’s content may still be alien to some marketers. Like it or not, it is an essential part of making sure your social media feed is followable and shareable. This is especially the case if you don’t have a regular stream of engaging content of your own. I have used the … More Top content marketing best practices by SMB marketers

Sort your visual strategy now or be lost in the stream

Words are not enough. A weird way to start a blog – but in the battle for attention images are everything. Video, infographics, photography and animation are key to capturing your audience’s attention. In social streams, you are competing against a whole range of exciting messages. To fight for attention you need to stand out … More Sort your visual strategy now or be lost in the stream