Qik is (from their site) ‘Qik enables you to share moments of your life with your friends, family and the world – directly from your cell phone!’
Qik offers opportunities for both businesses and politicians. So your having a store opening, product or policy launch, wanting to highlight a key local issue. With Qik.com you can get your message straight on-line from your mobile phone.
Currently the number of phone models supported is extremely limited, however the ability to live stream from your mobile offers huge possibilities to marketers and politicians to launch their campaigns and share messages.
Currently the site is being very sensible, like many web 2.0 sites they are controlling the numbers that sign up and you have to apply for access, however its clear that a site of this type will be hugely popular in a world increasingly wanting to stream what they are up to. No doubt this or other similar site will capture the imagination of millions of users if not some very interesting content (!!).
By adding live video to a service such as this you further extend the audience for your messages and give further opportunities to influence search results.