Conceptualised by Dentsu Webchutney, the spot features the ‘world’s fastest pianist’ Aman Bathla. He is challenged to play the famous song ‘My Heart Will Go On’ by Celine Dion on a piano made entirely of white keys. The tune sounds very different from the well-known song, thus asserting that both black and white keys are … More The racist keyboard

The video is baby food for thought for marketers. … More #SoundofHappy could make marketers happy too

Along with static images short, concise, informative and fun video content can help you massively increase your reach. Important to remember it’s not just about creating a video, there are millions of videos on YouTube with just tens of views, … More You can no longer ignore video as part of your marketing strategy

Fantastic infographic guiding you through the decision on how (and if) to respond to social media posts. … More Should you respond to that social media comment?

Even prior to the EU referendum I had struggled how to deal with some of the people I am connected with on Facebook, who on reflection I would prefer not to be. I spent months, weeks and the last few days seriously considering what to say. Here are my words that I shared publicly on … More Facebook returns to normal – but will I block you?

The idea of sharing other people’s content may still be alien to some marketers. Like it or not, it is an essential part of making sure your social media feed is followable and shareable. This is especially the case if you don’t have a regular stream of engaging content of your own. I have used the … More Top content marketing best practices by SMB marketers

Words are not enough. A weird way to start a blog – but in the battle for attention images are everything. Video, infographics, photography and animation are key to capturing your audience’s attention. In social streams, you are competing against a whole range of exciting messages. To fight for attention you need to stand out … More Sort your visual strategy now or be lost in the stream

Talking about the weather is a common British trait, however recently it seems we are constantly having the ‘worse weather ever’ according to some media outlets, and it’s not just climate change that is to blame. The media is well known for its sensationalists headlines, obviously designed to help sell newspapers. As the media increasingly … More Weather Warning: Media cannot be trusted

Photographic memories have always been precious, and like the printed versions digital photographs are at risk from fire or other losses. If you have only saved your digital photographs on a local drive, then if this drive fails you could quickly loose images that can never be replaced. Backing up your digital photographs is the … More Don’t loose your precious digital memories

With the number of social media users projected to reach 2.5 billion by 2018 I would hope by now that even the most ardent social media denialists will be able to accept that social media is not going anywhere soon. Businesses extensively use social media as part of their activities including for customer service, where … More Measuring social media measurement

In a now annual event, the media mocks us for using passwords that are criminally easy to guess. Despite this we continue to ignore the warnings and choose simple passwords but to be honest it is not our fault. Why? Well online services both make it too easy to allow us to choose a common … More It’s not your fault your password is rubbish

A new phenomenon is growing on social media. Alongside an increase in the number of people commenting on sad deaths of celebrities, many are taking to their favourite social channel to lament the death of others who died months a long time ago. It seems in an age where news can be old news in the … More Dead again… on social media

A Gartner survey has shown that the term “digital marketing” is on the wane. The report showed that many CMO’s are “done” with the term with 98% of marketers no longer making a clear distinction between marketing online and offline.
… More Digital Marketing is dead, Long live Digital Marketing