The racist keyboard

Conceptualised by Dentsu Webchutney, the spot features the ‘world’s fastest pianist’ Aman Bathla. He is challenged to play the famous song ‘My Heart Will Go On’ by Celine Dion on a piano made entirely of white keys. The tune sounds very different from the well-known song, thus asserting that both black and white keys are … More The racist keyboard

Top content marketing best practices by SMB marketers

The idea of sharing other people’s content may still be alien to some marketers. Like it or not, it is an essential part of making sure your social media feed is followable and shareable. This is especially the case if you don’t have a regular stream of engaging content of your own. I have used the … More Top content marketing best practices by SMB marketers

Sort your visual strategy now or be lost in the stream

Words are not enough. A weird way to start a blog – but in the battle for attention images are everything. Video, infographics, photography and animation are key to capturing your audience’s attention. In social streams, you are competing against a whole range of exciting messages. To fight for attention you need to stand out … More Sort your visual strategy now or be lost in the stream

Weather Warning: Media cannot be trusted

Talking about the weather is a common British trait, however recently it seems we are constantly having the ‘worse weather ever’ according to some media outlets, and it’s not just climate change that is to blame. The media is well known for its sensationalists headlines, obviously designed to help sell newspapers. As the media increasingly … More Weather Warning: Media cannot be trusted

Don’t loose your precious digital memories

Photographic memories have always been precious, and like the printed versions digital photographs are at risk from fire or other losses. If you have only saved your digital photographs on a local drive, then if this drive fails you could quickly loose images that can never be replaced. Backing up your digital photographs is the … More Don’t loose your precious digital memories