Twitter ROI

Very interesting research by two companies ‘compete’ and ‘Deloitte’ for Twitter looking at ROI on the platform.  Presented by Twitter UK Director Bruce Daisley, he provides useful insight such as:

– 70% uplift in likelihood of visiting a site after being exposed to a tweet impression.

– 75% uplift in likelihood to add products to a cart

– 79% more likely to search

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s