Twitter ROI

Very interesting research by two companies ‘compete’ and ‘Deloitte’ for Twitter looking at ROI on the platform. ┬áPresented by Twitter UK Director Bruce Daisley, he provides useful insight such as:

– 70% uplift in likelihood of visiting a site after being exposed to a tweet impression.

– 75% uplift in likelihood to add products to a cart

– 79% more likely to search

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.