Twitter ROI

Very interesting research by two companies ‘compete’ and ‘Deloitte’ for Twitter looking at ROI on the platform.  Presented by Twitter UK Director Bruce Daisley, he provides useful insight such as:

– 70% uplift in likelihood of visiting a site after being exposed to a tweet impression.

– 75% uplift in likelihood to add products to a cart

– 79% more likely to search

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