Very interesting research by two companies ‘compete’ and ‘Deloitte’ for Twitter looking at ROI on the platform. Presented by Twitter UK Director Bruce Daisley, he provides useful insight such as:
– 70% uplift in likelihood of visiting a site after being exposed to a tweet impression.
– 75% uplift in likelihood to add products to a cart
– 79% more likely to search
Christopher Wellbelove DL 