This story of a mans attempt to help his partner through cancer treatment is now helping raise awareness and raise funds for those affected by breast cancer.
Since the initial photos and video the story has been turned into a T-Mobile campaign, which will have no doubt resulted in additional funding for the campaign. Should brands jump on the back of such inspirational stories when they clearly had nothing to do with the initial story – or should we just sit back and appreciate their funding? Also of course they provide additional exposure for important causes such as this.
Images such as the one below can be purchased to help women during treatment.