Eye tracking data helping you build better websites

This infographic shares some great insight taken from eye tracking data, where users eye movements are monitored to show where there eyes focus on a screen.

Some key points to consider when designing a website.

  • Over 58% of users are more likely to remember your brand and logo if it is placed on the left hand side
  • Users spend 80% of their time looking at content above the fold ie before scrolling (though this will change will increased use of touch devices)
  • First two paragraphs on the page should contain the most important information

Designing better websites using eye tracking data

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