Eye tracking data helping you build better websites

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This infographic shares some great insight taken from eye tracking data, where users eye movements are monitored to show where there eyes focus on a screen.

Some key points to consider when designing a website.

  • Over 58% of users are more likely to remember your brand and logo if it is placed on the left hand side
  • Users spend 80% of their time looking at content above the fold ie before scrolling (though this will change will increased use of touch devices)
  • First two paragraphs on the page should contain the most important information

Designing better websites using eye tracking data

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