This infographic lays out some of the ways content marketing can help your business.
Sites that use content marketing via blogs get more pages indexed on search engines. This means potential customers are more likely to find their site.
Word of mouth plays a big part in how people decide where to buy. Many of these conversations are taking place on social media. To build a following you need interesting content which is a top 3 reason people give for why they follow.
Once you build your following 6 in 10 social users are more likely to recommend you.
Put simply: Content = following = sales