Words are not enough. A weird way to start a blog – but in the battle for attention images are everything.
Video, infographics, photography and animation are key to capturing your audience’s attention. In social streams, you are competing against a whole range of exciting messages. To fight for attention you need to stand out in those streams. This is where these visual tools can come to your rescue.
Research has found that 79% of marketers recognise that video will increase in importance. In all the visual formats, mentioned in the graph below, marketers predict they will increase in importance. Video clearly topped the poll.
Don’t believe me (or my fellow marketers)? A few stats that might help…
- Posts with videos attract 3X more links than text-only posts
- Tweets with images earned up to 18 percent more clicks – 89 percent more favourites – and 150 percent more retweets
- The number of videos appearing in Facebook’s news feed has increased 3.6X (Nov 2015)
- Facebook posts from brands that included images earned 87 percent of all engagements
With the fastest growing social media channels visually based, the trend is set. Marketers need to adjust their strategy. They also need to adjust their budgets.
This infographic shows how we are changing, and how you need to adapt… or get left behind.