No this isn’t an article about the amazing David Bowie.
If you don’t like change and you are a marketer I would argue you could have entered the wrong industry. If you thought the last 20 years were a rollercoaster you’ve seen nothing yet. As marketers, we need to adapt and stay relevant to remain competitive in our careers. Constant emergence and evolution of new technologies, shifting consumer behaviors, and increasing competition… it’s gonna be tough if you are not willing to learn and evolve.
Want to stay relevant and ahead of the game? Here are my top 7
- Keep up with the latest trends
Marketers must stay informed about the latest trends in their industry to remain competitive. This involves keeping up with the latest technology, consumer behavior, and industry news. Marketers must also be aware of emerging trends and be prepared to pivot their marketing strategies accordingly.
- Develop new skills
Marketing is a constantly evolving field, and marketers must be willing to learn and develop new skills to stay relevant. This may involve learning new software, mastering new marketing techniques, or becoming proficient in new data analysis tools. Marketers who are willing to develop new skills and stay ahead of the curve will be better equipped to succeed in their careers.
- Focus on data-driven marketing
Data-driven marketing is becoming increasingly important in the business world. Marketers who can use data to inform their decisions and measure the success of their campaigns will be more valuable to their organisations. Marketers should focus on learning how to analyse and interpret data to make informed decisions and drive business results.
- Embrace social media
If you haven’t yet – WHY? Social media is a critical component of marketing. Marketers who can effectively leverage social media to connect with their target audience will be more successful in their careers. Marketers should focus on building a strong social media presence, creating engaging content, and using social media to build relationships with customers.
- Build a strong network
Networking is a critical component of any successful career, and marketing is no exception. Marketers who can build strong relationships with colleagues, industry experts, and influencers will be better equipped to stay relevant and succeed in their careers. Marketers should focus on attending industry events, building connections on social media, and staying in touch with their network.
- Stay agile
Marketers must be agile and adaptable to remain relevant in their careers. The business world is constantly changing, and marketers who can adapt to new challenges and opportunities will be more successful. Marketers should focus on staying agile, embracing change, and being open to new ideas.
- Add you
It’s not good enough to just turn up. What are you bringing to the field today that means you stand out from the crowd?
This is an amazing industry, with a huge array of opportunities on offer – however, you cant just sit back and enjoy the fruits of your Labour. To stay ahead of the curve and succeed in the ever-evolving world of marketing – you’ve got to be hungry to learn and it really is fun to try new things.
Christopher Wellbelove DL 