Being a regular egosurfer I was surprised that despite the fact that my Facebook page has been available for much longer my Bebo page was appearing higher in the Google results for a search of Christopher Wellbelove. This has since switched, however it is telling of the importance Google places on Bebo that my Bebo page has appeared on the first page of Google results so quickly.
Whilst I realise it is difficult to maintain profiles on so many sites, the benefits are clear. If Google places a high importance on Bebo then having a profile here that points to your main website, together with your pages on other social networks, by creating a profile on Bebo you will increase their rank and ensure that for users who choose the Bebo network they are still able to access some information about should they search in that network for you.
My Squidoo page, set up at a similar time as my Bebo profile, today appeared above both my Facebook and Bebo profiles in my Google egosurf. You can discover more about services like Squidoo in my article ‘Bringing it all together’.
In short, if you want the widest audience to find you, you need to invest time in placing content where the audience is – on the networks they know and trust. If you want search engines to focus on content you own, you need to invest time in creating these pages, interlinking them so that search engines will trust your profile network as an authority on information about you.