Innovative Marketer, digital/social specialist, love tech/gadgets, frequent smiler, elected Lambeth councillor & former Mayor
Photographic memories have always been precious, and like the printed versions digital photographs are at risk from fire or other losses. If you have only saved your digital photographs on a local drive, then if this drive fails you could quickly loose images that can never be replaced. Backing up your digital photographs is the … More Don’t loose your precious digital memories
With the number of social media users projected to reach 2.5 billion by 2018 I would hope by now that even the most ardent social media denialists will be able to accept that social media is not going anywhere soon. Businesses extensively use social media as part of their activities including for customer service, where … More Measuring social media measurement
January 27th is Holocaust Memorial Day. To mark this day I will be featuring tweets throughout the day @Wellbelove that I hope will serve as a reminder not only of the horrors from this terrible part of our history, but of the importance of not standing by today in the face of modern day prejudice and … More Holocaust Memorial Day 2016
The most frequent reason I am given on why professionals do not use social media is ‘I don’t have time’. By contrast despite incredibly busy live the likes of Sir Richard Branson, Stephen Fry, Ellen DeGeneres, Lady GaGa, Katy Perry, Scott Monty from Ford, Ralph Lauren, many senior politicians including President Obama and other notable ‘busy’ people can find time to fill … More Stop making excuses – the real reason you are not on social media
In a now annual event, the media mocks us for using passwords that are criminally easy to guess. Despite this we continue to ignore the warnings and choose simple passwords but to be honest it is not our fault. Why? Well online services both make it too easy to allow us to choose a common … More It’s not your fault your password is rubbish
A new phenomenon is growing on social media. Alongside an increase in the number of people commenting on sad deaths of celebrities, many are taking to their favourite social channel to lament the death of others who died months a long time ago. It seems in an age where news can be old news in the … More Dead again… on social media
A Gartner survey has shown that the term “digital marketing” is on the wane. The report showed that many CMO’s are “done” with the term with 98% of marketers no longer making a clear distinction between marketing online and offline.
… More Digital Marketing is dead, Long live Digital Marketing
I remember being on holiday, sitting in the sun with a lovely chilled glass of wine, when I saw a friends update with a picture of him having fun at a party. For a moment I felt gutted, wished I was home in rainy Britain and able to be at the party too. When I returned from … More Your Facebook updates are a lie
This comic succinctly captures what is so wrong with so many organisations social media activity. You need to spend less time talking about yourself on social networks and work harder for the attention you desire by providing real value to the communities you wish to connect with. Competitions and ‘viral videos’ will drive short term … More Why are so many getting social media marketing wrong?
The helpful guys at Twitter have issued some guidelines and stats to help you get the most out of your tweets. Whilst the focus is on promoting mobile apps these lessons will apply whatever you are tweeting. Time to switch off the caps lock… Be specific about discounts… Be specific about your prices… Use … More How to write the perfect tweet
Since updating to Windows 10 I have been getting birthday updates popping up on my desktop which are pulled in from Facebook. With over a 1000 Facebook contacts you can imagine how irritating this can become. If the same is happening to you and you would like to switch them off here is how. First … More How to switch off birthday reminders in Windows 10
Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers relate more to posts with … More How visual content drives social media growth
Social media is now part of the mainstream. Rather than seeing it as a threat you need to see it as an opportunity. If you have not already realised it, it is time to do things differently. In your business you may see your people using social sites such as Facebook, Twitter, Instagram and LinkedIn … More STOP: Time to rethink social media at work
There are many benefits from social media, most are hard to measure and the impact on SEO is certainly one of those difficult to directly attribute the benefits to search engine optimisation. This graphic lays out a view on how social media could be helping your SEO efforts.
