Category: General

• General

  How to have more Klout on Twitter, Facebook and LinkedIn

  Klout attempts to put a value on your interactions on Facebook, Twitter, LinkedIn and other social networks. Based on an algorithm, Klout aims to rate you based on the more you interact on social networks resulting in a higher score for you. Klout looks for likes, mentions, retweets, +1’s and other…

  May 12, 2013
• General

  May the 4th be with you

  Today is Star Wars Day, given that its May the 4th, so time to gorge yourself on Star Wars facts with these great infographics.  

  May 4, 2013
• General

  All the stats you need to know about Twitter

  11 new accounts are created on Twitter every second, and with over 140 million active users can businesses and publishers afford to ignore Twitter? The answer is clearly no. If you love useful infographics I have brought together many of my favourites on Pinterest.  

  May 2, 2013
• General

  LinkedIn is revolutionising recruitment

  89% of recruiters use Linkedin at some point in time and 73%  filled a position using social media in 2012. For recruiters LinkedIn has become an essential part of the recruitment process. But when did you last take a good look at your LinkedIn profile? If a recruiter came by today…

  May 2, 2013
• General

  Battle of the mobile brands – which tribe are you?

  Fun new advert from Nokia features guests at a wedding arguing from entrenched camps over which mobile phone is the best. Many of us have been sucked in to taking a single camp, some loyal to a particular brand, others in the anti-camp rejecting a brands phone no matter what…

  May 2, 2013
• General

  Twitter ROI

  Very interesting research by two companies ‘compete’ and ‘Deloitte’ for Twitter looking at ROI on the platform.  Presented by Twitter UK Director Bruce Daisley, he provides useful insight such as: – 70% uplift in likelihood of visiting a site after being exposed to a tweet impression. – 75% uplift in…

  May 1, 2013
• General

  What influences a purchase decision?

  Here’s a great infographic which show’s some of the leading reasons why consumers choose to buy. What Influences a Purchase Decision via Big commerce

  May 1, 2013
• General

  The next best thing to grumpy cats… dancing babies

  So how do you get a viral hit? Grumpy Cats seem to be doing really well but maybe the secret is dancing babies. Evian has been getting babies dancing for years as one their early videos show. This video, at the time of writing this post, had over 15 million…

  April 30, 2013
• General

  Dove video parody – is it a good thing?

  They say Imitation is the highest form of flattery… would we say the same about parody?

  April 29, 2013
• General

  Why do marketers not get social?

  Recent research found most marketers feel their teams are ill-equipped to handle new trends and tech. Social media is clearly a key are of concern in this space. With the already present and growing influence of social networks it is very disturbing, but not surprising, that so many marketing teams do…

  April 29, 2013
• General

  Is there a fatal flaw with Facebook Home?

   The new Facebook Home, mobile launcher and phone, aims to change how you use your mobile phone. Instead of starting by choosing an application you start with your friends. The home screen is filled with your friends latest update, and then as you use your phone messages and other interactions jump…

  April 29, 2013
• General

  No time to grieve – the death of Michael Jackson on Twitter

  When the Princess of Wales died I discovered this as I woke to the morning news.  When John F.  Kennedy died many discovered via the morning newspaper. When Michael Jackson died I discovered it via my Twitter feed. In a Twitter world can family and friends have any time to…

  June 26, 2009
• General

  My IBM launched

  My IBM, a social network that adds to IBMs Developer Works community, http://www.ibm.com/developerworks/ has been launched Described by them as ‘the place where you and your peers congregate to connect, share, and collaborate. Great content is just the beginning, and now it’s time for you to take the next step:…

  May 8, 2009
• General

  Follow to be followed on Twitter

  A Hotspot report “State of the Twittersphere” (pdf) has revealed some interesting insight into the popular micro blogging site. With massive growth in the last year (600% according to compete.com) 70% of users joined in the last year. With 35% of Twitter users having 10 or fewer followers and 9%…

  December 29, 2008