Category: Marketing
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Sort your visual strategy now or be lost in the stream
Words are not enough. A weird way to start a blog – but in the battle for attention images are everything. Video, infographics, photography and animation are key to capturing your audience’s attention. In social streams, you are competing against a whole range of exciting messages. To fight for attention…
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How content marketing can help you sell more
This infographic lays out some of the ways content marketing can help your business. Sites that use content marketing via blogs get more pages indexed on search engines. This means potential customers are more likely to find their site. Word of mouth plays a big part in how people decide…
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Is the company website about to die?
Your customers don’t want to come to your website. Yes, I know in creating it you have spent huge amounts of time, money, sweat and tears. But in an online world dominated by social media and apps, there are far more exciting places to be.
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Weather Warning: Media cannot be trusted
Talking about the weather is a common British trait, however recently it seems we are constantly having the ‘worse weather ever’ according to some media outlets, and it’s not just climate change that is to blame. The media is well known for its sensationalists headlines, obviously designed to help sell…
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Holocaust Memorial Day 2016
January 27th is Holocaust Memorial Day. To mark this day I will be featuring tweets throughout the day @Wellbelove that I hope will serve as a reminder not only of the horrors from this terrible part of our history, but of the importance of not standing by today in the face…
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Stop making excuses – the real reason you are not on social media
The most frequent reason I am given on why professionals do not use social media is ‘I don’t have time’. By contrast despite incredibly busy live the likes of Sir Richard Branson, Stephen Fry, Ellen DeGeneres, Lady GaGa, Katy Perry, Scott Monty from Ford, Ralph Lauren, many senior politicians including President Obama and other notable ‘busy’…
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It’s not your fault your password is rubbish
In a now annual event, the media mocks us for using passwords that are criminally easy to guess. Despite this we continue to ignore the warnings and choose simple passwords but to be honest it is not our fault. Why? Well online services both make it too easy to allow…
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Dead again… on social media
A new phenomenon is growing on social media. Alongside an increase in the number of people commenting on sad deaths of celebrities, many are taking to their favourite social channel to lament the death of others who died months a long time ago. It seems in an age where news…
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Digital Marketing is dead, Long live Digital Marketing
A Gartner survey has shown that the term “digital marketing” is on the wane. The report showed that many CMO’s are “done” with the term with 98% of marketers no longer making a clear distinction between marketing online and offline.
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Why are so many getting social media marketing wrong?
This comic succinctly captures what is so wrong with so many organisations social media activity. You need to spend less time talking about yourself on social networks and work harder for the attention you desire by providing real value to the communities you wish to connect with. Competitions and ‘viral…
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How to write the perfect tweet
The helpful guys at Twitter have issued some guidelines and stats to help you get the most out of your tweets. Whilst the focus is on promoting mobile apps these lessons will apply whatever you are tweeting. Time to switch off the caps lock… Be specific about discounts… Be…
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How to switch off birthday reminders in Windows 10
Since updating to Windows 10 I have been getting birthday updates popping up on my desktop which are pulled in from Facebook. With over a 1000 Facebook contacts you can imagine how irritating this can become. If the same is happening to you and you would like to switch them…
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How visual content drives social media growth
Imagery is so important in social media. I have done a number of tests of posting the same content in similar situations with and without images. Everytime those posts with images far exceed those without in all levels of engagement. This infographic goes further in attempting to explain why your followers…
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36 Rules of social media
Love this infographic from Fast Company. It’s a couple of years old but still as relevant today as it was when it was created.
Christopher Wellbelove DL 
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