Category: Marketing
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Importance of images in a social media age
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. So now more than ever the likelihood of someone sitting through your 15…
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Social media demographics: Which site should you use
This handy infographic share key demographics for all the key social media sites. The stats help break some assumptions that I have heard from marketers such as that people on higher incomes do not use social media; or that younger people (18-29) don’t use Twitter. Infographic via SproutSocial. These demographics…
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Which social network should marketers use?
These statistics from 2014 (looks like they are for the US) shows that marketers are increasingly taking social media seriously. Facebook continues to drive a lot of deserved attention – however Twitter is often underestimated given that the influence of Twitter reaches far beyond its 140 characters and the…
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48% of companies don’t encourage social media networking
It’s been my experience that the majority of people who don’t use and understand social media in conversations about its use typically focus on what could go wrong – rather than how social media could be used to help a business. I have talked for years of how social media…
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Rise of social media in e-commerce
Social media’s role in driving e-commerce sales has never been so great. As this infographic highlights 74% of consumers rely on social media when making their decisions to guide purchases. Many turn to companies social presence to research products and to learn more about the companies they could soon be…
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Email subject lines on mobile
This very handy infographic gives you the character length for from and subject lines that will be displayed on many of the most popular mobile devices. Extremely useful when planning you email marketing campaigns and newsletters.
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Eye tracking data helping you build better websites
This infographic shares some great insight taken from eye tracking data, where users eye movements are monitored to show where there eyes focus on a screen. Some key points to consider when designing a website. Over 58% of users are more likely to remember your brand and logo if it…
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Great new interactive print advert
Motorola’s has launched a great interactive advert customisable Moto X smartphone. This advert isn’t online but embedded into the print edition of Wired magazine.
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61 languages being spoken on Twitter
This infographic shares insight into the range of languages being spoken on Twitter, together with data on the most popular social networks putting Twitter in fourth place behind Facebook, Google+ and YouTube.
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Global Browser Market Share – December 2013
This great infographic by Toshiba shows the global share of market for the main browsers together with a break down for key markets. In the UK IE is still just ahead and dominant is the US, whilst in the Mexico Chrome has over 50% of the market. Will be interesting…
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Time to rethink the shopping bag
Over the holiday shopping period millions of us will take our gifts home in paper shopping bags. Whilst many may go into recycling this innovative idea shows how these bags could be put to better use straight away. Christopher Wellbelove
Christopher Wellbelove DL 
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