Category: Marketing

• Marketing

  Video inforgraphic looks to social media trends for 2014

  Which social networks will grow most in 2014? Do you need to be on the rising stars? This video explains the features of some of the newest and fastest growing networks – along with the latest stats for some oldies too. Christopher Wellbelove

  December 1, 2013
• Marketing

  Great idea for a marketing mailer

  In the battle to stand out from all the other ‘junk mail’ that drops through peoples doors this seems a fantastic idea. Photographer Jens Lennartsson had 400 action figures created together with the box and a portfolio sent to a carefully select group of recipients. You can read more about…

  November 30, 2013
• Marketing

  How would you react?

  This brilliant promo for the upcoming remake of the Carrie movie is fast doing the rounds on social media. Set in a coffee shop, you see how a customer loses it when a guy knocks into her, knocking her drink over her laptop. Watch on to see customer reactions when…

  October 9, 2013
• Marketing

  Airbnb creates a brilliant short film made from Vines

  Airbnb, a social website that connects people who have space to spare with those who are looking for a place to stay, has created a short film made purely from Vines. They promoted the project via Tweets encouraging people to record and send in Vines featuring the adventures of a…

  September 12, 2013
• Marketing

  LG Video explodes onto YouTube and goes viral

  The latest video from LG promoting an 84 inch Ultra HD video has been taking YouTube by storm. The video features candidates attending an interview, behind the interviewer there seems to be a large window but it is in fact a TV. The candidates look on in horror as they…

  September 10, 2013
• Marketing

  Everything you need to do before you develop a website

  So you want to build a website? Where do you start? This very handy infographic runs you through 26 things to think about before you develop your website. Not sure they are totally in the right order. I would start by thinking about the purpose of the website and the…

  September 8, 2013
• Marketing

  Creating content that Google search will love

  So many people still believe with the web that build and they will come, they wont. Build with great quality content, they might. Build with great quality content promoted via an integrated search, social and email strategy then you are more sure of success. This is a great infographic that shows…

  August 28, 2013
• Marketing

  Can your business afford not to be social?

  Research has shown that 43% of marketers when asked said they were not confident that their social media investments was driving ROI? In the same research, illustrated in the infographic below, 61% said that they felt email marketing was the most effective area for marketing investment. Whilst it is often…

  August 13, 2013
• Marketing

  B2B marketing strategies – continued growth of digital

  Nearly half of B2B marketers intend to increase their marketing budget this year, over 67% intend to increase the amount they spend on digital. Other trends shown in this infographic by Ambassador shows the continued growth in the use of content as a method to reach and engage with customers,…

  August 12, 2013
• Marketing

  How important is location based marketing?

  With the huge growth in use of smartphones increasingly consumers are turning to the internet when making purchasing decisions on the high street. For retailers it is important to recognise this and to think about what results a potential customer will get should they search for a product or service…

  August 8, 2013
• Marketing

  How to help your content rise above the noise

  We are all bombarded by information with the average person seeing around 5,000 marketing messages a day. As a marketer you need to break through that noise, grab the attention of your audience and get your message heard. Even more importantly you need them to remember what you have said.…

  August 7, 2013
• Marketing

  Guest want free wifi – so why don’t all Hotel’s give it free?

  It shouldn’t take an infographic to tell us what we already know, however this one from Hotels.com brings into stark reality the extent that hotel guests want free wifi. For many hotels offering paid for wifi clearly provided a revenue stream. However those who are not now offering free wifi…

  May 10, 2013
• Marketing

  Email marketing ain’t dead yet

  Email marketing may not be the hot topic at the moment, with everyone wanting to talk about social, but it is far from dead. In fact well run email marketing campaigns continue to drive sales and deliver ROI. The secret to true success is to ensure that your social media…

  May 3, 2013